As customers become more demanding about the products and services they buy, there is also a global cost of living crisis that brands will need to plan for in 2023.<\/p>\n
That means it is more important for brands to be transparent and think about their messages and research or modify their strategy next year. We help you to create a solid strategy for 2023, don't hesitate to contact us!<\/p>\n
Read on to discover the trends of 2023:<\/p>\n
Within social media and influencer marketing, we look at TikTok and business, the rise of creators and also SuperApps.<\/p>\n
In B2B marketing, we hear about the value of video content, how to conquer social selling and curated content.<\/p>\n
Content marketing seems poised to see more connections, partnerships between creators and brands, and the perennial need to create valuable content.<\/p>\n
You will hear a lot about marketing automation in 2023, especially on the tools available and the long-awaited GPT-4.<\/p>\n
Martech is also poised for further growth, CRO will take an additional advantage. And the metaverse will not disappear.<\/p>\n
TRENDS<\/strong><\/p>\n There are some really interesting trends in 2023 for social media. Indeed, it's an area of marketing that will see significant change and brands need to keep up to date in order to have a presence and use the platforms effectively.<\/p>\n TikTok continues to evolve and dominate<\/strong><\/p>\n TikTok has become a big player in social media marketing. And that will not change in 2023. TikTok generated $ 4600 million in 2021, a year-on-year increase of 142 % with 1800 million monthly active users expected by the end of 2022, The Business of Apps reported.<\/p>\n The 'creative economy' will grow and change<\/strong><\/p>\n As brand awareness becomes more of a social media focus (as opposed to pure lead generation), marketers must find creators who have a voice and follower base (small or not).<\/p>\n It can be a challenge for brands to create content that engages customers in a time-starved world. That's where content creators come in, and that doesn't mean high-profile influencers. It can mean employees, customers or even subject matter experts in a niche area.<\/p>\n The emergence of funds for content creators on TikTok, YouTube and Twitch means that there is an incentive for creators to spend time creating content that a brand could take advantage of.<\/p>\n B2B MARKETING TRENDS<\/strong><\/p>\n B2B marketing can be seen as boring or at least less exciting than its B2C counterparts. But that doesn't have to be the case. As a B2B company, it's important to be creative in your marketing and use the channels and tools available to be memorable.<\/p>\n Video, video and more video<\/strong><\/p>\n As marketers, we all know the power of a great video campaign as a way to inform and connect. After all, 86 % of businesses use video as a marketing tool and 92 % value it as an important part of their strategy (according to Wyzowl research).<\/p>\n The same research showed the variety of reasons why companies use videos, the main one being explanations, followed by social media videos and presentations. The top three channels used by companies are YouTube, LinkedIn and Instagram.<\/p>\n