A third of the most viewed Instagram stories are produced by businesses. But the stories disappear after 24 hours. With Instagram Highlights, you can give your best-received stories a permanent place on your Instagram profile.<\/p>\n
Small businesses can tap into Instagram users' interest in Stories by creating selected collections of featured content with Instagram Highlights. While Instagram Stories build on the original \"instant\" aspect of Instagram, Instagram Highlights serve as a fixed place for businesses to showcase their best content, important resources and more.<\/p>\n
How to add Highlights to Instagram<\/strong><\/p>\n Before we dive into what to include in your Highlights, here's a quick overview of how to add highlights to Instagram.<\/p>\n To add active Stories to Featured:<\/p>\n Instagram stories remain active on your profile for only 24 hours, but if you use the archive feature, you can store expired content for later use.<\/p>\n 6 ways small businesses can use Instagram Highlights<\/strong><\/p>\n Not sure how to decide which Instagram Stories deserve to be featured? Or need help getting your Instagram highlights to stand out? Try these tactics.<\/p>\n Instead of using awkward thumbnails as cover photos, create brand-specific covers so you have a consistent look across all Highlights. Highlighted icons give your profile a clean, professional look while showcasing your company's brand and style.<\/p>\n Instagram Stories are a great way to share announcements. If you want to keep your latest news in front of your audience, make space on your Instagram Highlights for weekly updates.<\/p>\n People often find small businesses through social media, so commercial Instagram accounts should have many of the same resources as a website. Think about the information you normally have in your menu bar or footer (About Us, FAQ, Return Policy, etc.) and use your Highlights to keep that content available.<\/p>\n Start with images. Do you have any photos from a photo shoot that didn't make the cut elsewhere? Instagram Highlights gives you the opportunity to use photos that might not fit perfectly into the aesthetic you've created for your Instagram grid.<\/p>\n Instagram Highlights is also useful for repurposing blog posts. Try sharing snippets of posts as teasers. Creative and portable office supplies company Baronfig reuses blog posts on Eureka Bytes Highlights by turning key points from articles into simple images.<\/p>\n Use Instagram Highlights to share additional content with your fans that they can't find anywhere else.<\/p>\n Let your audience know what goes on behind the scenes at your business. You can use Instagram Highlights to show how you create your products and package orders, or you can feature the employees who keep your business running. Instagram Highlights is also the perfect place to share \"Instagram versus Reality\" content, such as pre-edited photos next to the final image or the uncropped photo shoot setup.<\/p>\n <\/p>\n Featuring influencers and people in your community not only brings fresh voices to your profile, but also shows your fans that you want to amplify voices other than your own.<\/p>\n Influencer marketing on Instagram is a great tool. If you're already working with contributors and influencers, amplify that content even further by giving it a permanent home on your Instagram Highlights.<\/p>\n\n
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