{"id":12525,"date":"2023-05-10T13:20:41","date_gmt":"2023-05-10T11:20:41","guid":{"rendered":"https:\/\/zapiplay.com\/?p=12525"},"modified":"2022-12-29T16:32:14","modified_gmt":"2022-12-29T15:32:14","slug":"por-que-mi-empresa-deberia-tener-una-pagina-web","status":"publish","type":"post","link":"https:\/\/zapiplay.com\/en\/why-my-company-should-have-a-website\/","title":{"rendered":"Why should my company have a website?"},"content":{"rendered":"<p>Why don't small businesses have a website?<\/p>\n<p>A study commissioned by Verisign found that nearly two-thirds of consumers believe that a business with a website is more credible than a business without one. Despite this, some small business owners choose not to have a website for a number of reasons, including:<\/p>\n<ul>\n<li>A limited budget (e.g. cannot afford website hosting or a web designer)<\/li>\n<li>Lack of technological knowledge or understanding of marketing strategy.<\/li>\n<li>Social media marketing meets your key business needs<\/li>\n<\/ul>\n<p>However, simply having a website could put you one step ahead of your competition. A site is one more way to generate leads, revenue and overall value for your business.<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li>Cultivate a professional web presence<\/li>\n<\/ol>\n<p>Instead of just being the corner shop or the local business down the street, having a website, especially one with an attractive web design, gives the impression that you mean business and are ready to do business with all kinds of customers. After all, a well-made website can lead to business success.<\/p>\n<ol start=\"2\">\n<li>Become an information resource<\/li>\n<\/ol>\n<p>If your business is in a niche industry, having a website allows you to build your reputation as an authority in your field. Create a blog section with informative articles and link to them on your landing page.<\/p>\n<ol start=\"3\">\n<li>Own your name<\/li>\n<\/ol>\n<p>Creating a site and purchasing a domain name (e.g. www.business-example.com) helps to claim your company name. It is also a quick and easy way to enhance your brand identity.<\/p>\n<p>You can also get a unique commercial email address that will add to that branding (e.g. sunombre@ejemplo-empresa.com). Many web hosting providers will include personalised email addresses as part of their offerings.<\/p>\n<ol start=\"4\">\n<li>Improve SEO rankings<\/li>\n<\/ol>\n<p>When you perform a search on sites such as Google, Bing or Yahoo, you will see a list of websites related to your search. You can apply many SEO (search engine optimisation) tactics to your website to improve your ranking in those search engines, helping to generate free traffic and sales. Boost SEO with new and useful content published in the blog section of your website.<\/p>\n<ol start=\"5\">\n<li>Increase online leads<\/li>\n<\/ol>\n<p>Increasing visits to your website is good, but gaining customers is even better. With a well-optimised and mobile-optimised website, you get potential customers to call, register or buy a product from your company. You can turn your website into a leading seller for your company.<\/p>\n<ol start=\"6\">\n<li>Develop a mailing list<\/li>\n<\/ol>\n<p>Once you have set up a website, add a form for people to sign up to your mailing list or newsletter. This will give you an easily accessible database of potential customers to advertise to. According to a 2020 study, 78 % of marketers considered email essential to the overall success of their business.<\/p>\n<p>&nbsp;<\/p>\n<ol start=\"7\">\n<li>Save money on printing<\/li>\n<\/ol>\n<p>Paper catalogues and brochures can still be useful in point-of-sale situations, but what if the item information changes? It is more efficient to have all relevant information on your website, where it will be much cheaper to edit and revise. A combination of print and web marketing materials is probably the most cost-effective way forward.<\/p>\n<ol start=\"8\">\n<li>Tell your unique story<\/li>\n<\/ol>\n<p>Having a web page on your site dedicated to a section such as \"Company History\" is a way to humanise your business. This is where being a small business can be an immediate strength.<\/p>\n<p>Do you run a family business started by mum or dad? Has it been around for decades? Let people know and build their trust. Showing a sense of creativity and authenticity can be an advantage that larger companies will find difficult to replicate.<\/p>\n<ol start=\"10\">\n<li>Create a new sales opportunity with mail order and e-commerce<\/li>\n<\/ol>\n<p>If your company sells products that can be sent by post, consider investing in an e-commerce shop or an online shopping section for your website. Some companies will create this section for you.<\/p>\n<p>You may be able to reach a whole new set of customers who do not live directly near your physical retail shops. Depending on the nature of your business, you may have the entire planet as potential customers.<\/p>\n<ol start=\"11\">\n<li>Collecting customer data<\/li>\n<\/ol>\n<p>You may have already estimated the average foot traffic at your physical location. However, a small business website gives you an idea of the wider reach of your digitally savvy business. If you have different web pages dedicated to the products or services you offer, you can use web visitor data to find which ones attract the most attention.<\/p>\n<p>It's time to digitise your business, let's get in touch to make your business website a reality.<\/p>","protected":false},"excerpt":{"rendered":"<p>Why don't small businesses have a website? A study commissioned by Verisign found that nearly two-thirds of consumers believe that a business with a website is more credible than a business without one. Despite this, some small business owners choose not to have a website... <a class=\"more-link\" href=\"https:\/\/zapiplay.com\/en\/why-my-company-should-have-a-website\/\">Continue reading <span class=\"screen-reader-text\">Why should my company have a website?<\/span><\/a><\/p>","protected":false},"author":5,"featured_media":12528,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"footnotes":""},"categories":[86,94,90],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfPor qu\u00e9 mi empresa deber\u00eda tener una p\u00e1gina web? - Zapiplay<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zapiplay.com\/en\/why-my-company-should-have-a-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfPor qu\u00e9 mi empresa deber\u00eda tener una p\u00e1gina web? - Zapiplay\" \/>\n<meta property=\"og:description\" content=\"\u00bfPor qu\u00e9 las peque\u00f1as empresas no tienen un sitio web? Un estudio encargado por Verisign concluy\u00f3 que casi dos tercios de los consumidores creen que una empresa con un sitio web es m\u00e1s cre\u00edble que una empresa sin uno. A pesar de esto, algunos propietarios de peque\u00f1as empresas optan por no tener un sitio web&hellip; Continue reading \u00bfPor qu\u00e9 mi empresa deber\u00eda tener una p\u00e1gina web?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zapiplay.com\/en\/why-my-company-should-have-a-website\/\" \/>\n<meta property=\"og:site_name\" content=\"Zapiplay\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-10T11:20:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-29T15:32:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zapiplay.com\/wp-content\/uploads\/2022\/12\/Imagen2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"780\" \/>\n\t<meta property=\"og:image:height\" content=\"519\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"zapiplay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"zapiplay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/zapiplay.com\/por-que-mi-empresa-deberia-tener-una-pagina-web\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/zapiplay.com\/por-que-mi-empresa-deberia-tener-una-pagina-web\/\"},\"author\":{\"name\":\"zapiplay\",\"@id\":\"https:\/\/zapiplay.com\/#\/schema\/person\/996ea5a4cbb45c3437f05b472262b24c\"},\"headline\":\"\u00bfPor qu\u00e9 mi empresa deber\u00eda tener una p\u00e1gina web?\",\"datePublished\":\"2023-05-10T11:20:41+00:00\",\"dateModified\":\"2022-12-29T15:32:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/zapiplay.com\/por-que-mi-empresa-deberia-tener-una-pagina-web\/\"},\"wordCount\":951,\"publisher\":{\"@id\":\"https:\/\/zapiplay.com\/#organization\"},\"articleSection\":[\"Emprendedores y Pymes\",\"Estrategia de marca\",\"Tips de marketing y ventas\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zapiplay.com\/por-que-mi-empresa-deberia-tener-una-pagina-web\/\",\"url\":\"https:\/\/zapiplay.com\/por-que-mi-empresa-deberia-tener-una-pagina-web\/\",\"name\":\"\u00bfPor qu\u00e9 mi empresa deber\u00eda tener una p\u00e1gina web? 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