{"id":12161,"date":"2022-06-29T17:00:43","date_gmt":"2022-06-29T15:00:43","guid":{"rendered":"https:\/\/zapiplay.com\/?p=12161"},"modified":"2022-04-28T08:08:11","modified_gmt":"2022-04-28T06:08:11","slug":"por-que-mi-negocio-necesita-una-pagina-web","status":"publish","type":"post","link":"https:\/\/zapiplay.com\/en\/why-my-business-needs-a-website\/","title":{"rendered":"Why does my business need a website?"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Technological evolution has forced us to rethink how we communicate with our customers and how we present our company to them: email, google, social networks and a host of platforms whose constant use in daily life already requires us to be present in the digital world.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Because of these things is that digital marketing has taken force and in this case internet marketing is what is fashionable and what many companies are looking for today is to have a presence on the internet, the fact of having a website today gives more certainty and confidence to the user to trust your brand.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400\">Why do I want a website?<\/span><\/h2>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>Market enlargement<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">It is impossible to think about the positioning of your business without a digital marketing strategy and even less so if this does not include the creation of a website or optimisation of the one you already have. The Internet is a powerful tool to make yourself known, but if your website is not the right one, your customers will not be able to find you.<\/span><b><\/b><\/p>\n<ul>\n<li><b>Improving customer service<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Your website should be an extension of you on the web so it should be designed to enhance the user or customer experience. From allowing users to be part of the experience to submitting comments and forms, a website gives you credibility with your audience.<\/span><b><\/b><\/p>\n<ul>\n<li><b>24\/7 availability<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">You never know what time a future customer might show up, so having a website that guarantees a 24-hour presence is an advantage that you need to take advantage of by structuring your site so that any internet user can access and learn about what you have to offer.<\/span><b><\/b><\/p>\n<ul>\n<li><b>Competitiveness<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Let's be honest, not having a website prevents us from keeping up with the market. The more exposure, the more customers and the more opportunities to grow, not only financially.<\/span><b><\/b><\/p>\n<ul>\n<li><b>Sales<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">A large proportion of people who buy a product decide to research before they buy.  Both the quality of the products you sell and what your company has done. Making a sale is no easy task but your website is a tool that will make the process easier for you and your customers, so its accessibility should be an important factor in its design. Remember that your website is the access point to other customers and the point is to make your product look as good as possible.<\/span><\/p>\n<p><span style=\"font-weight: 400\">At Zapiplay we are experts in web design and development. Call us! We have the information you need.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Technological evolution has forced us to rethink how we communicate with our customers and how we present our company to them: email, google, social networks and a host of platforms whose constant use in daily life already requires us to be present in the digital world. It is for these reasons that digital marketing... <a class=\"more-link\" href=\"https:\/\/zapiplay.com\/en\/why-my-business-needs-a-website\/\">Continue reading <span class=\"screen-reader-text\">Why does my business need a website?<\/span><\/a><\/p>","protected":false},"author":3,"featured_media":12165,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"footnotes":""},"categories":[106,108,92],"tags":[263,582,513,576,208],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfPor qu\u00e9 mi negocio necesita una p\u00e1gina web? - Zapiplay<\/title>\n<meta name=\"description\" content=\"La evoluci\u00f3n tecnol\u00f3gica nos ha obligado a replantearnos el c\u00f3mo nos comunicamos con nuestros clientes y c\u00f3mo presentamos nuestra empresa ante ellos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zapiplay.com\/en\/why-my-business-needs-a-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfPor qu\u00e9 mi negocio necesita una p\u00e1gina web? 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