{"id":12141,"date":"2022-06-01T17:00:24","date_gmt":"2022-06-01T15:00:24","guid":{"rendered":"https:\/\/zapiplay.com\/?p=12141"},"modified":"2022-04-19T22:37:44","modified_gmt":"2022-04-19T20:37:44","slug":"que-es-el-remarketing","status":"publish","type":"post","link":"https:\/\/zapiplay.com\/en\/what-is-marketing\/","title":{"rendered":"What is Remarketing?"},"content":{"rendered":"

Remarketing is a sales strategy that every online business should consider.<\/span><\/p>\n

In fact, 50% of Internet users need to receive remarketing advertising impacts in order to make a decision, as they visit a website at least 2 or 3 times before making a purchase.<\/span><\/p>\n

This is very common behaviour.<\/span><\/p>\n

And remarketing or retargeting <\/span>takes into account the needs and interests of these users, <\/b>and turns them into the trigger ad.<\/span><\/p>\n

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What is remarketing really?\u00a0<\/span><\/h4>\n

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Remarketing and retargeting encompasses different marketing actions to impact people who have visited our website or interacted with the brand with personalised ads.<\/span><\/p>\n

It is key to any marketing strategy and works through cookies.<\/span><\/p>\n

When a user browses our website and accepts the cookies policy, he\/she is giving us <\/span>permissions to collect data on their behaviour<\/b> and customise the strategy to be implemented.<\/span><\/p>\n

If you visit certain pages, add a product to your wish list or cart but do not take any action, such as buying...<\/span><\/p>\n

We can shock them with advertisements so that they pick up where they left off.<\/span><\/p>\n

Remarketing therefore allows you to <\/span>reach people who already know your brand<\/b> or that which you sell.<\/span><\/p>\n

These are users who have shown some interest, and are therefore more likely to become customers.<\/span><\/p>\n

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Advantages of Remarketing<\/span><\/h4>\n

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