{"id":12125,"date":"2022-05-18T17:00:55","date_gmt":"2022-05-18T15:00:55","guid":{"rendered":"https:\/\/zapiplay.com\/?p=12125"},"modified":"2022-04-19T22:03:12","modified_gmt":"2022-04-19T20:03:12","slug":"newsletter-que-es-y-como-sacarle-el-maximo-partido","status":"publish","type":"post","link":"https:\/\/zapiplay.com\/en\/newsletter-what-is-and-how-to-get-the-most-out-of-it\/","title":{"rendered":"Newsletter: what is it and how to make the most of it?"},"content":{"rendered":"<p><span style=\"font-weight: 400\">If you have ever heard the term \"newsletter\" and wondered if it would be a good idea to include this practice in your marketing strategy, this is the post for you!<\/span><\/p>\n<h4><span style=\"font-weight: 400\">Newsletter, what is it and what is it for?<\/span><\/h4>\n<p><span style=\"font-weight: 400\">A newsletter is a tool used by companies and organisations to share relevant and valuable information with their network: clients, prospects, subscribers...<\/span><\/p>\n<p><span style=\"font-weight: 400\">By now you are probably clearer about the concept of a newsletter, that <\/span><b>is the instrument that guarantees you direct access to your audience's inbox.<\/b><span style=\"font-weight: 400\"> One of its great advantages is that it makes it easy to share engaging content, promote sales and drive traffic to your website. Have you ever seen it this way?<\/span><\/p>\n<p><span style=\"font-weight: 400\">In addition, it is in your interest to take into consideration that <\/span><b>email campaigns are easy to measure<\/b><span style=\"font-weight: 400\">This means you can track their progress and make meaningful adjustments that lead to better results.<\/span><\/p>\n<h4><span style=\"font-weight: 400\">Benefits of the newsletter for your company<\/span><\/h4>\n<p><span style=\"font-weight: 400\">Newsletters can represent <\/span><b>the \"cornerstone\" of any email marketing strategy<\/b><span style=\"font-weight: 400\">. Both large companies and small businesses can derive valuable benefits from the development of a newsletter.<\/span><\/p>\n<p><span style=\"font-weight: 400\">I would like to share with you the main benefits of sending a newsletter. Among the advantages of this tool for your business are the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>Visibility and traffic<\/b><span style=\"font-weight: 400\">. Sending a newsletter gives your brand notoriety and popularity. <\/span><b>You will not be forgotten<\/b><span style=\"font-weight: 400\"> and they will be the first to know about your news. This entails a <\/span><b>increase in visits<\/b><span style=\"font-weight: 400\"> and a high probability of improved traffic performance.<br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Promotion<\/b><span style=\"font-weight: 400\">. <\/span><b>The newsletter helps you to boost the volume of visits to your brand's website or blog.<\/b><span style=\"font-weight: 400\"> With more traffic, more likely to increase conversions and better opportunities to monetise these tools. <\/span><b>This newsletter is key to attracting customers and encouraging their consumption.<\/b><span style=\"font-weight: 400\"> Can you think of a more effective way to promote your own brand in communications? Have you ever thought that this form of communication could be more effective? <\/span><b><b>also optimises affiliate marketing results?<\/b><\/b><\/li>\n<li style=\"font-weight: 400\"><b>Call for action<\/b><span style=\"font-weight: 400\">. In email marketing you will find a promotional channel that you should exploit. An important element to promote yourself will be the<\/span><b> inclusion of CTAs, discounts or promotional codes in the same newsletter.<\/b><span style=\"font-weight: 400\"> Through them you will be able to attract the interest of a potential consumer in an effective way.<br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Profitability.<\/b><span style=\"font-weight: 400\"> Backed by a sound strategy, email marketing campaigns can deliver a stable return on investment (ROI) as well as other value-added benefits.<\/span><b><b> When you use it, you will realise the value of the newsletter, which is a very economical option with a high return.<\/b><\/b><\/li>\n<li style=\"font-weight: 400\"><b>Segmentation<\/b><span style=\"font-weight: 400\">. Not all your customers are the same, and that's why you need to <\/span><b>you need to adapt<\/b><span style=\"font-weight: 400\"> the content of your communications, the focus of your campaigns and even the templates you use. By adapting to them, you achieve a more effective approach, and the newsletter facilitates this segmentation process. To take advantage of this, it is key to <\/span><b>monitor their performance<\/b><span style=\"font-weight: 400\">. Doing so will help you to make a better impression, while at the same time <\/span><b>you raise the trust your subscribers feel for your brand.<\/b><b><br \/>\n<\/b><\/li>\n<li style=\"font-weight: 400\"><b>Personalisation.<\/b><span style=\"font-weight: 400\"> Personalising your newsletter will allow you to make distinctions according to gender, geographic location or recent purchases. A good use can <\/span><b>strengthen the name of your brand significantly<\/b><span style=\"font-weight: 400\"><span style=\"font-weight: 400\"><span style=\"font-weight: 400\">. Don't forget to use elements that make the task of incentivising, attracting and retaining consumers more attractive.<\/span><\/span><\/span><\/li>\n<li style=\"font-weight: 400\"><b style=\"font-family: var(--list--font-family);color: var(--global--color-primary);font-size: var(--global--font-size-base);background-color: var(--global--color-background)\"><b>Fedellisation and reputation<\/b>.<\/b><span style=\"font-weight: 400\"> When you frequently send valuable and relevant information to your subscribers' inboxes, you build trust in your brand, gain a good reputation and increase reader loyalty. Well-written newsletters make customers believe and trust your company as a reliable source of knowledge, products and services.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">If your business does not yet have a newsletter, which is the most popular form of content marketing, this is the sign you need to start sending it. <\/span><span style=\"font-weight: 400\">At Zapiplay we can help you with the design and delivery, we make sure to schedule it at the right times.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>If you have ever heard the term \"newsletter\" and wondered whether it would be appropriate to include this practice in your marketing strategy, this is the post for you! Newsletter, what is it and what is it for? A newsletter (or newsletter) is a tool used by companies and organisations to share relevant and valuable information with their customers..... <a class=\"more-link\" href=\"https:\/\/zapiplay.com\/en\/newsletter-what-is-and-how-to-get-the-most-out-of-it\/\">Continue reading <span class=\"screen-reader-text\">Newsletter: what is it and how to make the most of it?<\/span><\/a><\/p>","protected":false},"author":3,"featured_media":12126,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"footnotes":""},"categories":[86,248,1,92],"tags":[263,261,558],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Newsletter: qu\u00e9 es y c\u00f3mo sacarle el m\u00e1ximo partido - Zapiplay<\/title>\n<meta name=\"description\" content=\"Si alguna vez has escuchado el concepto \u201cnewsletter\u201d y te has preguntado si ser\u00eda conveniente incluir esta pr\u00e1ctica en tu estrategia de marketing, \u00a1este es tu post!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zapiplay.com\/en\/newsletter-what-is-and-how-to-get-the-most-out-of-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Newsletter: qu\u00e9 es y c\u00f3mo sacarle el m\u00e1ximo partido - Zapiplay\" \/>\n<meta property=\"og:description\" content=\"Si alguna vez has escuchado el concepto \u201cnewsletter\u201d y te has preguntado si ser\u00eda conveniente incluir esta pr\u00e1ctica en tu estrategia de marketing, \u00a1este es tu post!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zapiplay.com\/en\/newsletter-what-is-and-how-to-get-the-most-out-of-it\/\" \/>\n<meta property=\"og:site_name\" content=\"Zapiplay\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-18T15:00:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-19T20:03:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zapiplay.com\/wp-content\/uploads\/2022\/04\/newsletter.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"802\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Zapiplay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Zapiplay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/zapiplay.com\/newsletter-que-es-y-como-sacarle-el-maximo-partido\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/zapiplay.com\/newsletter-que-es-y-como-sacarle-el-maximo-partido\/\"},\"author\":{\"name\":\"Zapiplay\",\"@id\":\"https:\/\/zapiplay.com\/#\/schema\/person\/1d35200989d63c883bdf5c589e997ef8\"},\"headline\":\"Newsletter: qu\u00e9 es y c\u00f3mo sacarle el m\u00e1ximo partido\",\"datePublished\":\"2022-05-18T15:00:55+00:00\",\"dateModified\":\"2022-04-19T20:03:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/zapiplay.com\/newsletter-que-es-y-como-sacarle-el-maximo-partido\/\"},\"wordCount\":752,\"publisher\":{\"@id\":\"https:\/\/zapiplay.com\/#organization\"},\"keywords\":[\"business\",\"marketing\",\"Newsletter\"],\"articleSection\":[\"Emprendedores y Pymes\",\"Marketing local\",\"Relationship\",\"Reputaci\u00f3n online\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zapiplay.com\/newsletter-que-es-y-como-sacarle-el-maximo-partido\/\",\"url\":\"https:\/\/zapiplay.com\/newsletter-que-es-y-como-sacarle-el-maximo-partido\/\",\"name\":\"Newsletter: qu\u00e9 es y c\u00f3mo sacarle el m\u00e1ximo partido - 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