{"id":12112,"date":"2022-05-04T17:00:43","date_gmt":"2022-05-04T15:00:43","guid":{"rendered":"https:\/\/zapiplay.com\/?p=12112"},"modified":"2022-05-05T21:42:34","modified_gmt":"2022-05-05T19:42:34","slug":"que-es-google-my-business-y-como-funciona","status":"publish","type":"post","link":"https:\/\/zapiplay.com\/en\/what-is-google-my-business-and-how-does-it-work\/","title":{"rendered":"What is Google My Business and how does it work?"},"content":{"rendered":"

Did you know that <\/span>3.8 million searches are performed on Google every minute<\/b>? Millions of people are looking for restaurants, shops, caf\u00e9s... in short, businesses, companies.<\/span><\/p>\n

Having a Google My Business listing with your business details can make your business stand out and convert those searches into customers. Interesting, isn't it? Well, keep reading because I want to tell you <\/span>what Google My Business is and how it can help you improve your business.<\/b><\/p>\n

What is Google My Business?<\/span><\/p>\n

Google My Business is a <\/span>a free tool created by Google to help businesses manage their online presence.<\/b> It allows you to link a business with the environment, that is, through a single panel, it allows a more efficient and simple management so that you can add information related to your business, such as, for example, a brief description such as \"who we are\", contact information, where your business is located, opening and closing hours, etc.<\/span><\/p>\n

Basically, the goal of Google My Business is to <\/span>give your business more visibility and make it easier for your customers to find you<\/b>Google MyBusiness brings together several tools (Google Places, Google Maps) from a single management interface.<\/span><\/p>\n

Google My Business: benefits and advantages<\/span><\/p>\n

Google, nowadays, also positions on the basis of the <\/span>location of the user and nearby businesses related to the user's search.<\/b> Google My Business is a way to help you appear in the top positions.<\/span><\/p>\n

But being able to appear in searches based on location is not the only interesting feature of Google My Business. As a business owner, you can keep track of your business's <\/span>reviews<\/b> that users leave on Google, to know the <\/span>ratings<\/b> with the platform's star system and carry out a multitude of tasks related to the physical presence of your establishment on the internet. As a tool for <\/span>making a real environment visible and making it easier for users to get closer to it.<\/b> is, without a doubt, absolutely indispensable.<\/span><\/p>\n

Thus, we could summarise the utilities of Google My Business by saying that it is able to:<\/span><\/p>\n