{"id":11556,"date":"2022-02-16T17:30:38","date_gmt":"2022-02-16T16:30:38","guid":{"rendered":"https:\/\/zapiplay.com\/?p=11556"},"modified":"2022-02-09T17:05:34","modified_gmt":"2022-02-09T16:05:34","slug":"implementa-videos-en-tus-campanas-digitales-para-aumentar-el-roi","status":"publish","type":"post","link":"https:\/\/zapiplay.com\/en\/implement-videos-in-your-digital-bells-to-increase-roi\/","title":{"rendered":"Implement video in your digital campaigns to increase ROI"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"11556\" class=\"elementor elementor-11556\">\n\t\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b035298 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b035298\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a2f7c5d\" data-id=\"a2f7c5d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-81da596 elementor-widget elementor-widget-text-editor\" data-id=\"81da596\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><strong>Trends to boost your strategy in 2022<\/strong><\/h2><div id=\"ohio-custom-620322c9410dc\" class=\"ohio-text-sc\"><p>Today, the amount of video being played on the web is incredibly large, from sports to personal care, internet users spend a lot of their time watching audiovisual material, which provides more opportunity for companies to reach them in those moments through video campaigns.<\/p><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3aa84ac\" data-id=\"3aa84ac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8b5c3b1 elementor-widget elementor-widget-image\" data-id=\"8b5c3b1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/zapiplay.com\/wp-content\/uploads\/elementor\/thumbs\/1-pyg56h4u3y8lv8105zsu053rdxgyq037uwip3whnso.png\" title=\"1\" alt=\"1\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-471a14b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"471a14b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-81b9aee\" data-id=\"81b9aee\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-93dc543 elementor-widget elementor-widget-image\" data-id=\"93dc543\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/zapiplay.com\/wp-content\/uploads\/elementor\/thumbs\/2-pyg56h4u3y8lv8105zsu053rdxgyq037uwip3whnso.png\" title=\"2\" alt=\"2\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f6e6e01\" data-id=\"f6e6e01\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d42677 elementor-widget elementor-widget-text-editor\" data-id=\"7d42677\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><b>Importance of video campaigns<\/b><\/h2><div id=\"ohio-custom-620322c9410dc\" class=\"ohio-text-sc\"><p>Video has been a very effective tool that has been used by marketing to sell and advertise products or services. It is very similar to a TV commercial, but unlike a TV commercial, it is able to achieve a better approach with your customers, improving their involvement, their relationship with you and finally motivating them to buy.<\/p><p>That's why using video in your advertising campaigns will bring you many benefits, one of which is increased ROI. 88% of businesses reported making money back by implementing a video marketing strategy last year.<\/p><p>A creative and well-developed video with engaging content and a human and credible narrative will make your video a complete success, driving conversions and sales on your site by 80%.<\/p><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-56e64d5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"56e64d5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-394f3c0\" data-id=\"394f3c0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43c6485 elementor-widget elementor-widget-text-editor\" data-id=\"43c6485\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><b>Standing out in a sea of content<\/b><\/h2><div id=\"ohio-custom-620322c9410dc\" class=\"ohio-text-sc\"><p>As we mentioned before, a video must be creative and well planned, as it cannot achieve the objectives of the strategy on its own. There are many companies that have used this tool in their campaigns, so your mission must be to stand out from your competition.<\/p><p>It is very important to produce it in a creative way and in conjunction with other tools so that the message reaches directly, connecting with users in order to make sales.<\/p><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7ab74a0\" data-id=\"7ab74a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db47c5c elementor-widget elementor-widget-image\" data-id=\"db47c5c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/zapiplay.com\/wp-content\/uploads\/elementor\/thumbs\/3-pyg56h4v319ascok89jsvbifwq2wmp2uhjskenngd2.png\" title=\"3\" alt=\"3\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Trends to boost your strategy in 2022 Today, the amount of video being played on the web is incredibly large, from sports to personal care, internet users consume a lot of their time watching audiovisual material, which provides more opportunity for companies to reach them in those moments by... <a class=\"more-link\" href=\"https:\/\/zapiplay.com\/en\/implement-videos-in-your-digital-bells-to-increase-roi\/\">Continue reading <span class=\"screen-reader-text\">Implement video in your digital campaigns to increase ROI<\/span><\/a><\/p>","protected":false},"author":3,"featured_media":11638,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"footnotes":""},"categories":[106,108,94,96,90],"tags":[505,507,511,424,509],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - 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