{"id":11543,"date":"2022-03-02T17:25:16","date_gmt":"2022-03-02T16:25:16","guid":{"rendered":"https:\/\/zapiplay.com\/?p=11543"},"modified":"2022-02-09T16:54:47","modified_gmt":"2022-02-09T15:54:47","slug":"combina-las-estrategias-de-seo-y-sem-para-mejorar-el-posicionamiento-de-tu-marca","status":"publish","type":"post","link":"https:\/\/zapiplay.com\/en\/combine-yourself-and-your-own-strategies-to-better-position-your-brand\/","title":{"rendered":"Combine SEO and SEM strategies to improve your brand positioning."},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"11543\" class=\"elementor elementor-11543\">\n\t\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-19c89641 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"19c89641\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1742f0d\" data-id=\"1742f0d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ba50372 elementor-widget elementor-widget-text-editor\" data-id=\"6ba50372\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div id=\"ohio-custom-620322cd33b58\" class=\"ohio-text-sc\"><p>The digital positioning of your brand should be the number one objective of your strategy, as appearing at the top of the search engines will give you an advantage over your competitors and will therefore be reflected in your sales.\u00a0<\/p><p>But gaining a place on the internet is not a simple task, as many may think, it requires a strategy focused on providing value, so in this article we will talk about SEO and SEM: the two fundamental strategies that in addition to implementing you must combine to get better results, because by having a strategy together you will get more visibility on the network and increased traffic.\u00a0<\/p><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61c8a20 elementor-widget elementor-widget-image\" data-id=\"61c8a20\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/zapiplay.com\/wp-content\/uploads\/elementor\/thumbs\/Combina-las-estrategias-de-SEO-y-SEM-para-mejorar-el-posicionamiento-de-tu-marca-pyg56h4ydfy4w5w2fxgbjjmzo5mykjf3czcdjgbk5m.png\" title=\"Combine-SEO-and-SEM-strategies-to-better-position-your-brand\" alt=\"Combine-SEO-and-SEM-strategies-to-better-position-your-brand\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ec6b26 elementor-widget elementor-widget-text-editor\" data-id=\"4ec6b26\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div id=\"ohio-custom-620322cd33b58\" class=\"ohio-text-sc\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-10\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><h3 class=\"ohio-heading-sc heading text-center\" style=\"text-align: center\"><strong>What is the difference between SEO and SEM?<\/strong><\/h3><p class=\"subtitle\" style=\"text-align: center\">SEO and SEM strategies are quite similar, as they share the same objective: to gain more visibility on the internet through search engine positioning. However, their main difference is the investment. Focus on the characteristics that each tool has so that you can discover which one works best for you:<\/p><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-50e71de elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"50e71de\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-41b92ae\" data-id=\"41b92ae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ad32f73 elementor-widget elementor-widget-image\" data-id=\"ad32f73\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/zapiplay.com\/wp-content\/uploads\/elementor\/thumbs\/SEO-pyg56h4sw3gqpt7k35m4f63eqfpjc4uoklfczgje1c.png\" title=\"SEO\" alt=\"SEO\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e22193 elementor-widget elementor-widget-text-editor\" data-id=\"7e22193\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div id=\"ohio-custom-620322cd33b58\" class=\"ohio-text-sc\"><div id=\"ohio-custom-620322cd348e7\" class=\"ohio-heading-sc heading text-center\"><h3 style=\"text-align: center\"><strong>SEO<\/strong><\/h3><\/div><div id=\"ohio-custom-620322cd34926\" class=\"ohio-text-sc\"><p>SEO\u00a0<i>(Search Engine Optimisation)\u00a0<\/i>is a strategy focused on techniques that are dedicated to improving the visibility of a brand and positioning it in search engines organically, i.e. without payment.<\/p><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-245c160\" data-id=\"245c160\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-449ffd7 elementor-widget elementor-widget-image\" data-id=\"449ffd7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/zapiplay.com\/wp-content\/uploads\/elementor\/thumbs\/SEM-pyg56h4sw3gqpt7k35m4f63eqfpjc4uoklfczgje1c.png\" title=\"SEM\" alt=\"SEM\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c482ac elementor-widget elementor-widget-text-editor\" data-id=\"7c482ac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div id=\"ohio-custom-620322cd33b58\" class=\"ohio-text-sc\"><div id=\"ohio-custom-620322cd348e7\" class=\"ohio-heading-sc heading text-center\"><h3 class=\"title\" style=\"text-align: center\"><strong>SEM<\/strong><\/h3><\/div><div id=\"ohio-custom-620322cd34926\" class=\"ohio-text-sc\"><p>The SEM\u00a0<i>(Search Engine Marketing)\u00a0<\/i>is the strategy where a payment is made to appear at the top of search engines.<\/p><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-93c0928 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"93c0928\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7278fd5\" data-id=\"7278fd5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4619d49 elementor-widget elementor-widget-text-editor\" data-id=\"4619d49\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div id=\"ohio-custom-620322cd33b58\" class=\"ohio-text-sc\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-10\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div id=\"ohio-custom-620322cd343b8\" class=\"ohio-heading-sc heading text-center\"><p>Although they share an important difference, both strategies can improve visibility, generate more traffic and create an impact on brand audiences. Therefore, many marketing experts have agreed that combining both strategies leads to better results.\u00a0<\/p><p>Using them together requires following smart steps to achieve the expected success, that's why we share with you an essential guide to implement SEO and SEM in your strategy.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>The digital positioning of your brand should be the number one objective of your strategy, since appearing at the top of search engines will give you an advantage over your competition and therefore, it will be reflected in your sales. But gaining a place on the internet is not a simple task, as... <a class=\"more-link\" href=\"https:\/\/zapiplay.com\/en\/combine-yourself-and-your-own-strategies-to-better-position-your-brand\/\">Continue reading <span class=\"screen-reader-text\">Combine SEO and SEM strategies to improve your brand positioning.<\/span><\/a><\/p>","protected":false},"author":3,"featured_media":11631,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"footnotes":""},"categories":[96],"tags":[491,489,487,146,341,481,483,271,281,485],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Combina las estrategias de SEO y SEM para mejorar el posicionamiento de tu marca - Zapiplay<\/title>\n<meta name=\"description\" content=\"El posicionamiento digital de tu marca debe ser el objetivo n\u00famero uno de tu estrategia, ya que aparecer en los primeros lugares de los motores de b\u00fasqueda te dar\u00e1 ventaja frente a tu competencia y por lo tanto, se reflejar\u00e1 en tus ventas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zapiplay.com\/en\/combine-yourself-and-your-own-strategies-to-better-position-your-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Combina las estrategias de SEO y SEM para mejorar el posicionamiento de tu marca - 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