{"id":11225,"date":"2022-01-03T09:36:36","date_gmt":"2022-01-03T08:36:36","guid":{"rendered":"https:\/\/zapiplay.com\/?p=11225"},"modified":"2022-03-09T00:38:59","modified_gmt":"2022-03-08T23:38:59","slug":"consejos-seo-para-tu-tienda-online","status":"publish","type":"post","link":"https:\/\/zapiplay.com\/en\/tips-for-your-online-shop\/","title":{"rendered":"SEO tips for your online shop"},"content":{"rendered":"<p>A\u00a0<strong>online shop<\/strong>\u00a0is not only about good design and a nice 'shop window'. Making an e-commerce site successful also requires it to be optimised in terms of the<strong>\u00a0search engine optimisation (SEO)\u00a0<\/strong>Because how can you be successful if no one knows about your online business? Here are some of them\u00a0<strong>basic tips<\/strong>\u00a0so that you can start doing some tasks that you may have overlooked until now.<\/p>\n<p>.<\/p>\n<p><strong>15 SEO-Tips<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-11226\" src=\"https:\/\/zapiplay.com\/wp-content\/uploads\/2021\/12\/06.jpg\" alt=\"\" width=\"989\" height=\"989\" srcset=\"https:\/\/zapiplay.com\/wp-content\/uploads\/2021\/12\/06.jpg 1667w, https:\/\/zapiplay.com\/wp-content\/uploads\/2021\/12\/06-300x300.jpg 300w, https:\/\/zapiplay.com\/wp-content\/uploads\/2021\/12\/06-1024x1024.jpg 1024w, https:\/\/zapiplay.com\/wp-content\/uploads\/2021\/12\/06-150x150.jpg 150w, https:\/\/zapiplay.com\/wp-content\/uploads\/2021\/12\/06-768x768.jpg 768w, https:\/\/zapiplay.com\/wp-content\/uploads\/2021\/12\/06-1536x1536.jpg 1536w, https:\/\/zapiplay.com\/wp-content\/uploads\/2021\/12\/06-1568x1568.jpg 1568w\" sizes=\"(max-width: 989px) 100vw, 989px\" \/><\/p>\n<ul>\n<li><strong>Search engine friendly URL<\/strong>: to do so, insert the name of the article in the url.<\/li>\n<\/ul>\n<ul>\n<li>Use only\u00a0<strong>a page title and meta description for each page<\/strong>\u00a0product.<\/li>\n<\/ul>\n<ul>\n<li><strong>Focus on one keyword or key phrase per page.<\/strong>\u00a0content and use unique meta descriptions for each of them.<\/li>\n<\/ul>\n<ul>\n<li><strong>Direct link from index to new products page<\/strong>\u00a0for faster indexing as you update your Ecommerce.<\/li>\n<\/ul>\n<ul>\n<li>One of the key factors in any online commerce is the\u00a0<strong>use of a predictive internal search engine<\/strong>\u00a0based on your product catalogue.<\/li>\n<\/ul>\n<ul>\n<li>Have special\u00a0<strong>beware of having the same content under several links<\/strong>. This is very common as you may have products that are linked in several categories.<\/li>\n<\/ul>\n<ul>\n<li><strong>Structure your e-commerce<\/strong>\u00a0so that it contains several landing pages in order to optimise several groups of keywords.<\/li>\n<\/ul>\n<ul>\n<li><strong>Optimise your online shop categories<\/strong>\u00a0taking into account the possible searches of your prospective customers.<\/li>\n<\/ul>\n<ul>\n<li><strong>Optimisation of\u00a0<\/strong><strong>images<\/strong>: use the\u00a0<strong>ALT\" attribute<\/strong>\u00a0to include a text describing it.<\/li>\n<\/ul>\n<ul>\n<li><strong>Avoid duplicate content at all costs<\/strong>. If you want to differentiate yourself from your competitors, forget about using the manufacturer's description to present your products.<\/li>\n<\/ul>\n<ul>\n<li>If in your Ecommerce you also have a\u00a0<strong>blog<\/strong>take the opportunity to\u00a0<strong>creating original content<\/strong>\u00a0related to the product(s) in question that you are interested in bringing to the fore.<\/li>\n<\/ul>\n<ul>\n<li><strong>Increase keyword density<\/strong>\u00a0in the body of the text in a reasonable way, but be careful: do not overuse them, otherwise you may end up with a text that is difficult for your customers to read and makes no sense.<\/li>\n<\/ul>\n<ul>\n<li><strong>Use related words<\/strong>\u00a0trying to get as much as possible. This is known as the \"long tail\".<\/li>\n<\/ul>\n<ul>\n<li><strong>Make sure all internal links are correct.<\/strong>\u00a0and that none of them are broken.<\/li>\n<\/ul>\n<ul>\n<li><strong>Use the meta data \"noindex\".<\/strong>\u00a0to block from search engines those pages that we consider to be of little relevance or of no special interest to users.<\/li>\n<\/ul>\n<p>.<\/p>\n<p>All of the above shows you the way forward for your e-commerce to achieve good results in search engine optimization, such as\u00a0<a href=\"https:\/\/support.google.com\/webmasters\/answer\/35291?hl=es\">Google<\/a>. But keep in mind that you must<strong>\u00a0periodically review your online shop<\/strong>\u00a0to make sure everything is as it should be.\u00a0<strong>What do you look at when you do SEO tracking for your Ecommerce?<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>An online shop is not only about good design and a nice 'shop window'. Making an e-commerce successful also requires that it is optimised for search engine optimisation (SEO) because how can you be successful if no one knows about your online shop? Here are some basic tips to help you get started with your SEO... <a class=\"more-link\" href=\"https:\/\/zapiplay.com\/en\/tips-for-your-online-shop\/\">Continue reading <span class=\"screen-reader-text\">SEO tips for your online shop<\/span><\/a><\/p>","protected":false},"author":3,"featured_media":11818,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"footnotes":""},"categories":[102],"tags":[309,128,263,473,299,317,265,479,146,321,269,477,426,166,261,279,481,483,471,475,212,289,281,293,275,287,273,313,234],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Consejos SEO para tu tienda online - Zapiplay<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zapiplay.com\/en\/tips-for-your-online-shop\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consejos SEO para tu tienda online - Zapiplay\" \/>\n<meta property=\"og:description\" content=\"Una\u00a0tienda online\u00a0no solo se basa en un buen dise\u00f1o y un bonito \u2018escaparate\u2019. Lograr que un comercio electr\u00f3nico llegue a tener \u00e9xito requiere tambi\u00e9n que se optimice de cara al\u00a0posicionamiento en buscadores (SEO)\u00a0porque \u00bfc\u00f3mo vas a tener \u00e9xito si nadie sabe de tu comercio online? A continuaci\u00f3n te damos algunos\u00a0consejos b\u00e1sicos\u00a0para que comiences a realizar&hellip; Continue reading Consejos SEO para tu tienda online\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zapiplay.com\/en\/tips-for-your-online-shop\/\" \/>\n<meta property=\"og:site_name\" content=\"Zapiplay\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-03T08:36:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-08T23:38:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zapiplay.com\/wp-content\/uploads\/2021\/11\/Consejo-SEO-para-tu-tienda-online.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"802\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Zapiplay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Zapiplay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/zapiplay.com\/consejos-seo-para-tu-tienda-online\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/zapiplay.com\/consejos-seo-para-tu-tienda-online\/\"},\"author\":{\"name\":\"Zapiplay\",\"@id\":\"https:\/\/zapiplay.com\/#\/schema\/person\/1d35200989d63c883bdf5c589e997ef8\"},\"headline\":\"Consejos SEO para tu tienda online\",\"datePublished\":\"2022-01-03T08:36:36+00:00\",\"dateModified\":\"2022-03-08T23:38:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/zapiplay.com\/consejos-seo-para-tu-tienda-online\/\"},\"wordCount\":507,\"publisher\":{\"@id\":\"https:\/\/zapiplay.com\/#organization\"},\"keywords\":[\"advertising\",\"BRANDING\",\"business\",\"contentmarketing\",\"design\",\"digital\",\"digitalmarketing\",\"digitalmarketingagency\",\"ECOMMERCE\",\"emailmarketing\",\"entrepreneur\",\"google\",\"graphicdesign\",\"INSTAGRAM\",\"marketing\",\"marketingdigital\",\"marketingstrategy\",\"marketingtips\",\"onlinemarketing\",\"searchengineoptimization\",\"SEO\",\"smallbusiness\",\"socialmedia\",\"socialmediamarketing\",\"webdesign\",\"webdevelopment\",\"website\",\"websitedesign\",\"WORDPRESS\"],\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zapiplay.com\/consejos-seo-para-tu-tienda-online\/\",\"url\":\"https:\/\/zapiplay.com\/consejos-seo-para-tu-tienda-online\/\",\"name\":\"Consejos SEO para tu tienda online - 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