{"id":11071,"date":"2021-11-23T09:33:40","date_gmt":"2021-11-23T08:33:40","guid":{"rendered":"https:\/\/zapiplay.com\/?p=11071"},"modified":"2022-03-09T00:42:39","modified_gmt":"2022-03-08T23:42:39","slug":"9-formas-de-atraer-trafico-a-tu-sitio-web","status":"publish","type":"post","link":"https:\/\/zapiplay.com\/en\/9-ways-to-attract-traffic-to-your-website\/","title":{"rendered":"9 ways to drive traffic to your website"},"content":{"rendered":"

How can I drive traffic to my website?<\/strong><\/p>\n

We all know of a shop that opened in town and was not very successful, not because of bad stock or staff, but simply because the business chose the wrong location in town for its shop, and so never got enough foot traffic.<\/p>\n

Small businesses setting up shop on the Internet can have a similar problem: spending time and money to create a great website, but after an initial modest increase in traffic due to all the business owners viewing the site, the traffic figures stagnate.<\/p>\n

Fortunately for anyone who needs more online traffic, there are a multitude of ways to drive website traffic and online sales. In fact, that's the whole point of digital marketing. It can even help those businesses in those lesser-known parts of town.<\/p>\n

Even better, with the right digital marketing strategy, you can make your products available to the whole world. In this way, you can get monthly website traffic in the hundreds of thousands, even millions. With site traffic in this range, you only need to convert a modest proportion of visitors to build a highly profitable online business. To help you achieve this, here are 9 ways to get more traffic to your website.<\/p>\n

    \n
  1. Use SEO to get more traffic from Google<\/strong><\/li>\n<\/ol>\n

    Any business looking for a cost-effective way to attract a steady stream of customers to its website must consider search engine optimisation. Google is the first place many potential customers go when they want to buy something they are interested in. It is important to remember that Google's first page search results get the vast majority of traffic from search engines.<\/p>\n

    Working on the technical SEO of your website will make search engines like Google trust your website more, as well as making it easier for search engine robots to crawl. By doing this, you ensure that Google ranks your website. To maximise the number of customers you attract to your site from the search engine results page (SERP), you need to make sure you are using all the best value keywords for your industry. These are the search terms that customers interested in your products are most likely to use.<\/p>\n

    SME Tip: To maximise the increased traffic created by SEO, you should perform a full SEO audit of your website. This will help find any technical SEO issues and ensure you have the right SEO keywords in the right places.<\/p>\n

     <\/p>\n

      \n
    1. Start a YouTube channel<\/strong><\/li>\n<\/ol>\n

      It is important to remember that Google also owns Youtube and that at the heart of the video platform is a search engine that is well connected to Google's search engine. This means that a well targeted video on Youtube can drive thousands or even millions of visitors from Youtube or Google's video search results to your site. To get this boost in traffic to your site, be sure to link back to your website in the video description and, if applicable, in the video itself.<\/p>\n

      Your content strategy with Youtube should be similar to your SEO Blog content strategy. Create videos that are useful and interesting for your customers on topics related to the products you offer.<\/p>\n

       <\/p>\n

        \n
      1. Claim your business on Google My Business<\/strong><\/li>\n<\/ol>\n

        Another way to increase traffic to your site is to claim your Google My Business page. This is especially important for traditional businesses looking to maximise the number of customers they attract from Google Maps. Creating a Google My Business page is a great way to ensure that your business appears on Google Maps. It also gives you greater control over how your key business information is displayed in Google's results.<\/p>\n

        Providing up-to-date details will also make your business more attractive to visitors, as by making it possible to see on the Google search results page that your business is currently open, they will be more likely to make that trip to your shop or restaurant. More and more customers expect to be able to find this information on Google and will choose another SERP alternative rather than going to your site to find out. So make sure you claim your Google My Business profile so that your business and all its key details appear correctly in all Google's organic search results.<\/p>\n

        Advice for SMEs:\u00a0<\/strong>All small businesses need to claim their GMB profile.<\/p>\n

         <\/p>\n

         <\/p>\n

          \n
        1. Sponsor a Podcast<\/strong><\/li>\n<\/ol>\n

          In recent years, podcasts have become an important form of content. These audio programmes are downloaded on a multitude of Internet channels. If your products appeal to fans and enthusiasts, creating a podcast based on interesting topics related to your industry and sharing it online can be a great way to speak directly to this audience. Be sure to link to your website in the podcast description and you'll have another great way to drive traffic to your website that will undoubtedly be interested in your products and services.<\/p>\n

          If doing your own podcast doesn't appeal to you, there is also the option of podcast sponsorship. This can work especially well if there are already podcasts covering topics related to your business. Podcast sponsorship can be much more affordable than television advertising. Sponsoring a podcast before it gets big can be a dream way to affordably attract many new visitors to your website.<\/p>\n

           <\/p>\n

            \n
          1. Launch a Google Ads campaign<\/strong><\/li>\n<\/ol>\n

             <\/p>\n

            Getting traffic to your website through SEO can take some time. This is because it takes time for your content to rise in the rankings. For those businesses that need a quick source of new traffic to their website, Google Ads are an excellent option. Instead of getting traffic to your website by targeting keywords that customers might use, with Google Ads you pay an auction fee to appear in the top position for the groups of phrases you are targeting.<\/p>\n

            With Google Ads, it is possible for a small business with a well configured ad to get the top position on Google in a matter of hours, provided they are willing to pay the fee. This means that Google ads have more immediate costs than SEO, but unlike SEO, a Google ad can focus solely on converting searchers into traffic.<\/p>\n

            To maximise the volume and quality of traffic your website attracts, you need to optimise your ads for conversions and click-throughs. The most important thing to remember with Google Ads is that the value of your offer is also affected by the proportion of visitors in the SERP who click on it, so optimising your ads will also save you money, which means your ad budget will stretch further, which in turn means more ads and more traffic.<\/p>\n

            Launching a Google Ads campaign can also help increase site traffic. In fact, a Google Ads campaign will give you results even faster than SEO. With an ad campaign, you will obviously increase your overall brand awareness, which will also allow you to reach more customers and get them to visit your website.<\/p>\n

            Another great thing about a Google Ads campaign is that it's a way to stay connected with your audience. Essentially, you're giving them something they can engage with without much effort, and there's nothing your customers love more than that. Therefore, launching a Google Ads campaign is one of the most recommended ways to drive more traffic to your website.<\/p>\n

            Advice for SMEs:\u00a0<\/strong>If you are new to the world of Google Ads and don't want to waste your budget, Zapiplay will help you with all the management.<\/p>\n

             <\/p>\n

              \n
            1. Improve your SERP results<\/strong><\/li>\n<\/ol>\n

              Regardless of which channels you target on the Google results page, the way they appear here will have an impact on the amount of traffic you receive. For SEO, the listing of your website in the results will be created either directly with excerpts from your page or by using your meta title and meta descriptions. Make sure you follow the best practices of the latter. Zapiplay will help you with Google Ads optimisation which generates professional, clickable Google Ads based on your keyword and target audience.<\/p>\n

               <\/p>\n

                \n
              1. Write as a guest<\/strong><\/li>\n<\/ol>\n

                There is a lot of competition on the Internet and staying ahead of competitors is essential, but so is cooperating with the right people. There will be companies that sell products that are related to yours but are not in direct competition with them: by collaborating with companies that sell products that interest your customers, you can get new ideas for new content that will interest your customers and, at the same time, extend the reach of your content. Any content collaboration should always include an agreement to share all marketing content on all relevant content channels, especially the social media company pages of both partners. This can effectively double the number of channels on which your content is shared, as well as giving you access to a whole new audience that is likely to be interested in your content and visit your website.<\/p>\n

                 <\/p>\n

                  \n
                1. Setting up online directories<\/strong><\/li>\n<\/ol>\n

                  To get the most local search traffic to your website, in addition to search engine optimisation, you should create a consistent presence in the most important online directories for your industry and location, which typically includes TripAdvisor, Yelp and Google My Business. Obtaining these profiles will increase your Google ranking for local searches. It will also bring direct traffic from local directories to your website. The major local directories receive millions of visitors per month, so this traffic can make a big difference to your bottom line.<\/p>\n

                  Advice for SMEs:\u00a0<\/strong>Entering and managing all your profiles in online directories can be time consuming. Fortunately, Zapiplay can list and synchronise your profiles in all the most important local directories for our industry in just a few clicks.<\/p>\n

                   <\/p>\n

                    \n
                  1. Manage your online reviews<\/strong><\/li>\n<\/ol>\n

                    Customers may already be able to find your business on the Google results page, but the reasons why they are not visiting your website are either because they cannot find any other information online that would help them trust your business and use it for the first time, or, worse, because other online information, such as online reviews and social media mentions of your brand, are not giving a good image of your business.<\/p>\n

                    The most effective way to deal with a negative review is a quick, constructive and personalised channel response to the person who posted a review on the channel where they posted it. Studies show that customers are less likely to stop visiting the website of a company that has responded to your negative reviews. A\u00a0Harvard Business Review study<\/a>\u00a0also found that businesses that respond to their reviews increase their overall ranking score. So be sure to monitor and respond to those reviews and manage interactions. This allows businesses to find quick solutions to emerging online problems and provide that extra interaction with customers that encourages good reviews and builds long-term customer loyalty.<\/p>\n

                    Advice for SMEs:<\/strong>\u00a0It is not possible for SMEs to manage their reviews and mentions manually on their own. Fortunately, Zapiplay monitors your online reviews and mentions and informs you with real-time updates.<\/p>\n

                    Conclusion<\/strong><\/p>\n

                    As you have seen, there are many different ways to increase traffic to your website. Over time, you should incorporate all of these tips into your digital marketing strategy. This will help you ensure that you target the best audience, convert more of these audience impressions into site traffic and ensure that more of these visitors become customers by creating an online presence for your business that builds trust in your brand.<\/p>\n

                     <\/p>\n

                    Get your Digital Marketing Strategy<\/strong><\/p>\n

                    There are many more ways to increase traffic to your website. With our unlimited marketing and design fees we position your business ahead of your competition on Google\u00ae. On a monthly basis we will work to make the search engines understand that your website is relevant and therefore they need to rank you higher. You will appear in hundreds of local searches that will bring you new calls and sales for your business.<\/p>\n

                    Forget the old SEO strategies that don't work for your business and start ranking in the top search results with Zapiplay<\/a>. We will create a bespoke, step-by-step digital marketing plan that you can follow to start driving more traffic to your website today.<\/p>","protected":false},"excerpt":{"rendered":"

                    How can I drive traffic to my website? We all know of a shop that opened in town and was not very successful, not because of bad stock or staff, but simply because the business chose the wrong location in town for its shop, and so never got enough traffic.... Continue reading 9 ways to drive traffic to your website<\/span><\/a><\/p>","protected":false},"author":3,"featured_media":11802,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"footnotes":""},"categories":[108,94],"tags":[295,128,263,299,265,305,146,267,307,269,277,261,279,291,283,297,271,303,212,285,301,289,281,293,216,275,287,273],"acf":[],"yoast_head":"\n9 formas de atraer tr\u00e1fico a tu sitio web - Zapiplay<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zapiplay.com\/en\/9-ways-to-attract-traffic-to-your-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"9 formas de atraer tr\u00e1fico a tu sitio web - Zapiplay\" \/>\n<meta property=\"og:description\" content=\"\u00bfC\u00f3mo puedo atraer tr\u00e1fico a mi sitio web? 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