{"id":11003,"date":"2021-11-16T11:00:39","date_gmt":"2021-11-16T10:00:39","guid":{"rendered":"https:\/\/zapiplay.com\/?p=11003"},"modified":"2022-03-09T00:26:03","modified_gmt":"2022-03-08T23:26:03","slug":"construye-una-identidad-de-marca-fuerte-con-un-diseno-atractivo","status":"publish","type":"post","link":"https:\/\/zapiplay.com\/en\/build-a-strong-brand-identity-with-an-attractive-design\/","title":{"rendered":"Build a strong brand identity with an attractive design."},"content":{"rendered":"

With billions of businesses competing with each other every day to succeed and gain as many customers as possible, the one whose name and image are most recognisable and memorable to everyone will win. That's why having a strong brand identity is crucial if you want your company's name to be at the top of the game.<\/p>\n

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Business branding label chart graphic<\/figcaption><\/figure>\n

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What exactly is brand identity?<\/h2>\n

Brand identity is the set of all the elements that a company creates to give the right image to its consumer. It includes not only the company's logo, but the design and colours and even the values that can only be identified with that brand, which people can distinguish in their minds.<\/p>\n

It is also interesting to know that multiple terms can be confused with brand identity or be related to it in some way. Therefore, it is important to understand them as well. For example, brand identity is different from \"brand image\" and \"branding\", although these terms are sometimes treated as interchangeable. Brand image describes the subjective perception of your brand from the outside, while brand identity defines how the brand owner wants it to be perceived. On the other hand, brand design is the process of creating the visual assets of your brand identity, while branding refers to the process of marketing the brand.<\/p>\n

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Why is brand identity important and why do you need it?<\/h3>\n

As a business owner, you may have to compete with big brands with devoted customers and large marketing budgets. Therefore, you have to research and build your own strong branding process to stand out from the competition. Consider that there are very similar products or services, probably also with the same level of quality, so the consumer will choose the one they trust the most or a memorable brand that is appealing to the eye or matches their values and ideas. For example, many of Apple's competitors' products are technologically as good as theirs, but their brand is so iconic that it can attract and keep customers for life.<\/p>\n

These are the ways in which a strong brand identity can help your business:<\/p>\n

Give your brand personality.<\/strong> Brand identity design can set the tone of your brand, which can be used to provoke certain feelings in your audience. It should be designed to convey your company's message and ideas and promote your business objectives.<\/p>\n

It creates consistency.<\/strong> You can create a consistent message across all marketing assets. Everything should have the same basic styles and design elements.<\/p>\n

It allows customers to recognise and differentiate your business from the competition.<\/strong> Developing a professional and creative identity design can help you stand out to potential customers in your market. In addition, if you have a strong brand name, logo and image, it can go a long way in keeping your business in the minds of potential customers.<\/p>\n

It raises awareness.<\/strong> The more places your logo and branding appears, the easier it will be to come into contact with customers and the easier it will be to remember.<\/p>\n

It creates loyalty.<\/strong> If your brand identity is highly effective, it can help you build customer loyalty and trust in your brand. Keep in mind that if a customer is happy with your products or services, a strong identity that resonates with them will make them choose your brand every time.<\/p>\n

What makes a brand identity strong?<\/h3>\n

Creating a strong brand identity requires some research. Think of your brand identity as how you want others to perceive your brand, and in the end it will be determined by your customers. That's why you have to pay attention not only to your own preferences but also to those of your target group or audience to make a difference.<\/p>\n

Here are the first steps that can help you start building a strong brand identity:<\/p>\n

Do market research and analyse your competition.<\/strong> The idea is not to do exactly what these other companies are doing, but simply to identify what they have in common and why they are attracting more people, so that you can use this as a basis for building your brand.<\/p>\n

Identify your target audience.<\/strong> You can conduct surveys or even one-on-one interviews to help you identify your consumer group. However, you can also go to Google and look up some statistics or simply \"Facebook audience Insights\" to find out more about the demographics, gender or age group of your target audience. This can help you define your brand identity and message.<\/p>\n

Builds a strong focus and personality.<\/strong> What your business is and what it does should always be clear to your customers. That is why it is very important to first determine your focus and personality and make sure it is in line with all your marketing assets. Finally, think of your brand as a person. It can help you identify the individual qualities you want it to have. For example, in the case of Nike, we could say that Nike is \"Athletic\", and represent this in all the marketing assets they have. This step in brand development will help you with your tone and voice on social media and in all your marketing assets, visual and written.<\/p>\n

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How to build your brand identity design<\/h3>\n

Once you have researched your market and your audience, you need to start actively presenting your brand. Although, as already mentioned, a brand is not just about the logo or the design, it is clear that it is what has the most influence on how your brand will be recognised and remembered. This is also one of the main steps in building a strong brand identity. We have to remember that we live in a visual world and that there are aesthetic cues that influence our feelings to make us take different actions, and we don't even realise it.<\/p>\n

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Colour mixing wheels meanings properties tones combinations with explanations and circle schemes set infographic poster vector illustration<\/figcaption><\/figure>\n

Let's start with the colours of your brand identity. Think that colours not only define the look of your brand, but also evoke the feeling you want to communicate. You should do some research on \"colour psychology\". This is the study of how colours affect human behaviour.<\/p>\n

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For example, the colour red can represent passion, emotion and strength. Coca-Cola uses it to provoke appetite. It also conveys energy and confidence to the brand and is a colour that attracts a lot of attention, which is why it is always so vibrant in its branding. It is not the only brand to include this colour: Pizza hut, McDonald's, KFC and Burger King are also examples.<\/p>\n

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Brands that offer outdoor products, such as The North Face, offer an earthy colour palette that makes you want to experience the outdoors. Think also that studies say that different colours affect people of different age groups or genders differently, so it's important to research what resonates or will appeal more to your specific audience.<\/p>\n

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When choosing colours, keep it simple: choose one or two primary colours and supporting secondary colours. If you need help or inspiration, there are some free tools that can guide you, such as Coolors, which can help you see which colours go together and complement the first colour you have chosen.<\/p>\n

Logo<\/h3>\n

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Wall Logo Mockup<\/figcaption><\/figure>\n

As mentioned above, the logo is not the entire brand identity, but it is certainly a vital element in the branding process because it is, in the end, the most recognisable part of your brand. It should be on all your brand materials, from your website, emails, business cards to your social media.<\/p>\n

Think that the logo will be the first impression anyone will have of your business and it has to define the personality of your brand. It's what will make people curious and make them stay, or simply leave. That's why you should take your time to create the perfect logo for your brand.<\/p>\n

Here are some tips for you to consider when designing your logo:<\/p>\n

What to do<\/strong><\/p>\n