{"id":10592,"date":"2021-11-03T11:15:17","date_gmt":"2021-11-03T10:15:17","guid":{"rendered":"https:\/\/zapiplay.com\/?p=10592"},"modified":"2022-03-09T00:26:54","modified_gmt":"2022-03-08T23:26:54","slug":"linkbuilding-de-calidad-tecnicas-seo-para-optimizarlo","status":"publish","type":"post","link":"https:\/\/zapiplay.com\/en\/linkbuilding-quality-techniques-for-optimisation\/","title":{"rendered":"Quality linkbuilding: SEO techniques for optimisation"},"content":{"rendered":"

When we talk about link building<\/strong> we refer to all the actions we carry out to ensure that our website is linked to by third parties with the use of internal and external links or backlinks, a basic pillar of the\u00a0Google algorithm<\/strong>. This was confirmed by the company's own Webmaster Trends Analytics, John Mueller, who pointed out that they are a very important source of traffic that most websites do not take advantage of.<\/p>\n

For the \u00a0SEO positioning<\/strong>\u00a0is a key factor in ensuring a website's visibility and brand recognition, which is why it is so important within the\u00a0digital marketing plan<\/strong>. The more links we get to our website and the higher quality they are, the more we will increase our popularity and therefore our positioning.<\/p>\n

But don't forget that not everything counts in Google's eyes and that its main objective is to offer users the most relevant information about what they are looking for, so it should be a\u00a0quality linkbuiding<\/strong>.<\/p>\n

What is Linkbuilding?<\/strong><\/h2>\n

The\u00a0linkbuilding<\/strong>\u00a0is a set of techniques that are carried out with the aim of generating links on external domains, as part of the\u00a0Off Page SEO<\/strong>and internal linking that boosts traffic to our website, avoiding the bounce rate. Its main purpose is to achieve greater web authority and organic positioning in search engines.<\/p>\n

With this strategy, the search engine interprets that if other websites link to your content, it must be of high quality, which improves your ranking. But not all\u00a0external links<\/strong>\u00a0are beneficial, it will depend on their\u00a0domain authority<\/strong>\u00a0and that the strategy employed does not include harmful practices such as spamming blogs and forums, which are penalised by the search engine.<\/p>\n

\"\"<\/p>\n

Until 2012, Google relied on the good use of the\u00a0backlinks<\/strong>\u00a0but the potential of this technique made it so popular that it began to be misused and thousands of links began to be generated regardless of quality. To put an end to this, the search algorithm was updated,\u00a0Google Penguin<\/strong>which fights spam and low-quality links.<\/p>\n

Performing a good\u00a0linkbuilding strategy\u00a0<\/strong>is complex and time-consuming, requiring a great deal of effort and creativity in the work of an SEO.<\/p>\n

What to do and what practices are not advisable in Link building<\/strong><\/p>\n

In the end, common sense is the key to a strategy of\u00a0Link building<\/em>\u00a0optimal and without penalties.<\/p>\n

The The aim will therefore be to get links<\/strong> from different types of domains and IPs, with a wide variety of sources and locations, trying that they come from domains with authority and antiquity, in a format accessible to crawlers and using anchor texts or anchor text and alternative texts, in the case of images, natural. The links must provide extra value to the user by directing them to another web page.<\/p>\n

Y we will move away from what searchers don't like at all<\/strong> and that can lead us to dent our positioning or even be penalised, for example using unnatural link building systems. Avoid links that may be toxic, such as those that come from link farms, purchased links, links from low quality sites, directories, satellite domains, or links from parties that automate and increase the volume of links, distorting the popularity, such as those that link from blogrolls, widgets, footers, etc.<\/p>\n

What did you think of this article on link building? Leave your comments and share!<\/p>\n

Do you have a business and want to take it to the next level? See how we work the SEO<\/a> at Zapiplay<\/a><\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

When we talk about link building we refer to all the actions we carry out to get our website to be linked by third parties with the use of internal and external links or backlinks, a basic pillar for Google's algorithm. This was confirmed by the company's own Webmaster Trends Analytics, John Mueller, highlighting the... Continue reading Quality linkbuilding: SEO techniques for optimisation<\/span><\/a><\/p>","protected":false},"author":3,"featured_media":11829,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"footnotes":""},"categories":[96,102],"tags":[309,295,128,263,311,299,317,265,305,146,267,307,321,269,277,319,261,279,291,283,297,271,303,212,285,301,289,281,293,216,315,275,287,273,313,234],"acf":[],"yoast_head":"\nLinkbuilding de calidad: T\u00e9cnicas SEO para optimizarlo - Zapiplay<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zapiplay.com\/en\/linkbuilding-quality-techniques-for-optimisation\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Linkbuilding de calidad: T\u00e9cnicas SEO para optimizarlo - Zapiplay\" \/>\n<meta property=\"og:description\" content=\"Cuando hablamos de link building hacemos referencia a todas las acciones que llevamos a cabo para conseguir que nuestra web sea enlazada por terceros con el uso de enlaces internos y externos o backlinks, un pilar b\u00e1sico para el\u00a0algoritmo de Google. 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