{"id":8184,"date":"2021-10-13T11:30:39","date_gmt":"2021-10-13T09:30:39","guid":{"rendered":"https:\/\/zapiplay.com\/?p=8184"},"modified":"2022-03-09T00:28:14","modified_gmt":"2022-03-08T23:28:14","slug":"que-es-el-page-rank","status":"publish","type":"post","link":"https:\/\/zapiplay.com\/cat\/que-es-el-page-rank\/","title":{"rendered":"\u00bfQu\u00e9 es el Page Rank?"},"content":{"rendered":"<p>Page Rank es el sistema desarrollado por <strong>Google<\/strong> en el a\u00f1o 1999 y que mediante una serie de algoritmos otorga una <strong>puntuaci\u00f3n a las webs en una escala del 1 al 10.<\/strong><\/p>\n<p>Por ejemplo, una web de Page Rank 10 tendr\u00e1 m\u00e1s importancia y por tanto estar\u00e1 mejor posicionada que una web de Page Rank 1 (PR 1).<\/p>\n<p>El funcionamiento exacto de como Page Rank otorga la puntuaci\u00f3n a los sitios es un secreto que guarda Google para evitar manipulaciones en el posicionamiento de la web y est\u00e1 en constante desarrollo a\u00f1adiendo nuevas f\u00f3rmulas para mejorar su buscador.<\/p>\n<p>Sin embargo sabemos que hay <strong>aspectos b\u00e1sicos que aumentan el Page Rank<\/strong> de un web. Estos son los m\u00e1s conocidos:<\/p>\n<ul>\n<li><strong>Cantidad y calidad de enlaces que referencian nuestra web<\/strong>: no todos los enlaces valen lo mismo, cu\u00e1nto m\u00e1s importante sea la web que nos enlaza, mejor ser\u00e1 para el posicionamiento y el PR que obtendr\u00e1 nuestro sitio.<\/li>\n<li><strong>Calidad y valor de los contenidos<\/strong>: una escritura correcta, as\u00ed como bien estructurada y sencilla de leer vale m\u00e1s que una entrada en texto plano sin encabezados o sin metadescripci\u00f3n.<\/li>\n<li><strong>Frecuencia de actualizaci\u00f3n<\/strong>: si a\u00f1adimos contenidos a nuestra web o blog con cierta frecuencia daremos a entender al algoritmo de google que no es una web abandonada, esto mejorar\u00e1 tambi\u00e9n nuestra puntuaci\u00f3n.<\/li>\n<li><strong>Velocidad de carga<\/strong>: una buena velocidad de carga de la web es un factor importante para Google aunque no decisivo a la hora de otorgar una posici\u00f3n en buscadores.<\/li>\n<\/ul>\n<p>Por lo tanto, conociendo la importancia que le otorga Google a la calidad de los enlaces que nos referencian, te recomendamos que tengas una pol\u00edtica de colaboraci\u00f3n con otras webs. Busca aquellos referentes en tu sector y establece acuerdos. Las redes sociales pueden ayudarte a contactar con todos estos prescriptores.<\/p>\n<p><strong>C\u00f3mo puedo conocer el Page Rank de mi web<\/strong><\/p>\n<p>Desde hace unos a\u00f1os Google no permite conocer el Page Rank de nuestra web. Pero con las pistas de este post podr\u00e1s trabajar en los aspectos fundamentales que indica el gigante tecnol\u00f3gico para el posicionamiento de las webs.<\/p>\n<p>Si deseas conocer m\u00e1s detalles sobre posicionamiento y SEO p\u00e1sate por <a href=\"https:\/\/zapiplay.com\/cat\/8169-2\/\">esta entrada<\/a> nuestro blog. Esperamos que este post te haya gustado y que le saques mucho partido. \u00a1Te esperamos en los comentarios!<\/p>","protected":false},"excerpt":{"rendered":"<p>Page Rank es el sistema desarrollado por Google en el a\u00f1o 1999 y que mediante una serie de algoritmos otorga una puntuaci\u00f3n a las webs en una escala del 1 al 10. Por ejemplo, una web de Page Rank 10 tendr\u00e1 m\u00e1s importancia y por tanto estar\u00e1 mejor posicionada que una web de Page Rank&hellip; <a class=\"more-link\" href=\"https:\/\/zapiplay.com\/cat\/que-es-el-page-rank\/\">Continueu llegint <span class=\"screen-reader-text\">\u00bfQu\u00e9 es el Page Rank?<\/span><\/a><\/p>","protected":false},"author":3,"featured_media":11839,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"footnotes":""},"categories":[96,102],"tags":[114,116,118,120,122,202,124,126,164,128,130,132,134,136,138,140,142,144,252,146,148,150,152,154,156,158,160,162,166,168,170,172,174,176,178,180,182,184,186,188,190,192,194,196,198,200,204,206,208,210,212,214,216,218,220,222,224,226,228,230,232],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 es el Page Rank? - Zapiplay<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zapiplay.com\/cat\/que-es-el-page-rank\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es el Page Rank? - Zapiplay\" \/>\n<meta property=\"og:description\" content=\"Page Rank es el sistema desarrollado por Google en el a\u00f1o 1999 y que mediante una serie de algoritmos otorga una puntuaci\u00f3n a las webs en una escala del 1 al 10. Por ejemplo, una web de Page Rank 10 tendr\u00e1 m\u00e1s importancia y por tanto estar\u00e1 mejor posicionada que una web de Page Rank&hellip; Continueu llegint \u00bfQu\u00e9 es el Page Rank?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zapiplay.com\/cat\/que-es-el-page-rank\/\" \/>\n<meta property=\"og:site_name\" content=\"Zapiplay\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-13T09:30:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-08T23:28:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zapiplay.com\/wp-content\/uploads\/2021\/11\/que-es-el-page-rank.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"802\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Zapiplay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Zapiplay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/zapiplay.com\/que-es-el-page-rank\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/zapiplay.com\/que-es-el-page-rank\/\"},\"author\":{\"name\":\"Zapiplay\",\"@id\":\"https:\/\/zapiplay.com\/#\/schema\/person\/1d35200989d63c883bdf5c589e997ef8\"},\"headline\":\"\u00bfQu\u00e9 es el Page Rank?\",\"datePublished\":\"2021-10-13T09:30:39+00:00\",\"dateModified\":\"2022-03-08T23:28:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/zapiplay.com\/que-es-el-page-rank\/\"},\"wordCount\":400,\"publisher\":{\"@id\":\"https:\/\/zapiplay.com\/#organization\"},\"keywords\":[\"ANAL\u00cdTICA\",\"ANALYTICS\",\"APPS DE MODA\",\"APPS INMOBILIARIAS\",\"AUTOMATIZACI\u00d3N\",\"AUTOMOCI\u00d3N\",\"BIG DATA\",\"BITCOIN\",\"BOUND MARKETING\",\"BRANDING\",\"BUYER PERSONA\",\"CASOS DE \u00c9XITO\",\"CL\u00cdNICAS DENTALES\",\"CONSEJOS Y TRUCOS\",\"CONVERSIONES\",\"COPYWRITING\",\"CROSS SELLING\",\"CUSTOMER JOURNEY\",\"de marketing y ventas ABOGADOS\",\"ECOMMERCE\",\"EMAIL MARKETING\",\"ESTRATEGIA\",\"FACEBOOK ADS\",\"FARMACIAS\",\"GOOGLE ADWORDS\",\"GOOGLE ANALYTICS\",\"IDEAS DE CONTENIDO\",\"IDEAS PARA BLOGIN\",\"INSTAGRAM\",\"INTELIGENCIA ARTIFICIAL\",\"KPIS MODA\",\"LEAD NURTURING\",\"MACHINE LEARNING\",\"MARKETING AUTOMATION\",\"MARKETING DE CONTENIDOS\",\"MARKETING DE INMOBILIARIA\",\"MARKETING EDUCATIVO\",\"MARKETING EMOCIONAL\",\"MARKETING GASTRON\u00d3MICO\",\"MARKETING ONLINE JUR\u00cdDICO\",\"MARKETING TUR\u00cdSTICO\",\"MARKETING VERDE\",\"M\u00c9TRICAS DE NEGOCIO\",\"MODA ONLINE\",\"NEGOCIO MODA\",\"PERFORMANCE MARKETING\",\"PLAN DE MARKETING\",\"REALIDAD AUMENTADA\",\"REDES SOCIALES\",\"REMARKETING\",\"SEO\",\"SOCIAL MEDIA\",\"STARTUP\",\"STARTUPS\",\"STORYDOING\",\"STORYTELLING\",\"TRANSFORMACI\u00d3N DIGITAL\",\"TURISMO ONLINE\",\"TURISTA ONLINE\",\"TWITTER\",\"VIDEOMARKETING\"],\"articleSection\":[\"Marketing digital\",\"SEO\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zapiplay.com\/que-es-el-page-rank\/\",\"url\":\"https:\/\/zapiplay.com\/que-es-el-page-rank\/\",\"name\":\"\u00bfQu\u00e9 es el Page Rank? 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