{"id":8054,"date":"2021-05-04T14:26:29","date_gmt":"2021-05-04T12:26:29","guid":{"rendered":"https:\/\/zapiplay.com\/?p=8054"},"modified":"2022-03-09T00:15:20","modified_gmt":"2022-03-08T23:15:20","slug":"algunas-sorprendentes-estadisticas-sobre-las-resenas","status":"publish","type":"post","link":"https:\/\/zapiplay.com\/cat\/algunas-sorprendentes-estadisticas-sobre-las-resenas\/","title":{"rendered":"Algunas (sorprendentes) estad\u00edsticas sobre las rese\u00f1as"},"content":{"rendered":"<p>Muchos clientes nos preguntan qu\u00e9 hacer con las rese\u00f1as, y la respuesta es muy sencilla. <strong>Poner al cliente en el centro de tu negocio<\/strong>\u00a0y ofrecer una experiencia de cliente excelente, antes, durante y despu\u00e9s del proceso de compra. Todo ello, acompa\u00f1ado de un servicio excepcional que supere las expectativas de tus clientes.<\/p>\n<p>En ese caso, estar\u00e1s rozando la excelencia, y\u00a0<strong>tu hist\u00f3rico de rese\u00f1as se convertir\u00e1 en una m\u00e1quina de generaci\u00f3n de clientes bien engrasada<\/strong>. Recuerda, las rese\u00f1as pueden decidir el futuro de tu negocio, \u00a1cu\u00eddalas!<\/p>\n<p>Te dejamos algunos datos para que comprendas la relevancia e influencia real que tienen las rese\u00f1as sobre el comportamiento de los usuarios y compradores.\u00a0<strong>Algunos son realmente sorprendentes y reveladores<\/strong>\u00a0(*):<\/p>\n<ul>\n<li>El 90% de los consumidores leen opiniones online de otros usuarios antes de acudir al establecimiento f\u00edsico.<\/li>\n<li>El 88% de los consumidores le dan tanta veracidad a las opiniones online como a una recomendaci\u00f3n personal de amigos o conocidos.<\/li>\n<li>Los consumidores est\u00e1n dispuestos a gastar hasta un 31% m\u00e1s en aquellos negocios con rese\u00f1as u opiniones excelentes.<\/li>\n<li>El 72% de los usuarios reconocen que leer rese\u00f1as positivas sobre un negocio aumenta su confianza en ellos.<\/li>\n<li>El 92% de los usuarios visitar\u00eda un negocio local si \u00e9ste tiene 4 o m\u00e1s estrellas positivas en sus rese\u00f1as.<\/li>\n<li>El 86% de los consumidores renunciar\u00edan a comprar en un negocio con mayor\u00eda de rese\u00f1as negativas.<\/li>\n<li>Seg\u00fan Yelp, un aumento de una estrella de valoraci\u00f3n en las rese\u00f1as de un negocio, puede llevar a un aumento de entre un 5% y un 9% en su facturaci\u00f3n.<\/li>\n<\/ul>\n<p><em>(*) Datos extra\u00eddos de la infograf\u00eda:\u00a0<a href=\"https:\/\/www.invespcro.com\/online-customer-reviews.jpg\">https:\/\/www.invespcro.com\/online-customer-reviews.jpg<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Muchos clientes nos preguntan qu\u00e9 hacer con las rese\u00f1as, y la respuesta es muy sencilla. Poner al cliente en el centro de tu negocio\u00a0y ofrecer una experiencia de cliente excelente, antes, durante y despu\u00e9s del proceso de compra. Todo ello, acompa\u00f1ado de un servicio excepcional que supere las expectativas de tus clientes. En ese caso,&hellip; <a class=\"more-link\" href=\"https:\/\/zapiplay.com\/cat\/algunas-sorprendentes-estadisticas-sobre-las-resenas\/\">Continueu llegint <span class=\"screen-reader-text\">Algunas (sorprendentes) estad\u00edsticas sobre las rese\u00f1as<\/span><\/a><\/p>","protected":false},"author":3,"featured_media":11805,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"footnotes":""},"categories":[94,100,92],"tags":[112,114,116,118,120,122,202,124,126,164,128,130,132,134,136,138,140,142,144,146,148,150,152,154,156,158,160,162,166,168,170,172,174,176,178,180,182,184,186,188,190,192,194,196,198,200,204,206,208,210,212,214,216,218,220,222,224,226,228,230,232,234],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Algunas (sorprendentes) estad\u00edsticas sobre las rese\u00f1as - Zapiplay<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zapiplay.com\/cat\/algunas-sorprendentes-estadisticas-sobre-las-resenas\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Algunas (sorprendentes) estad\u00edsticas sobre las rese\u00f1as - Zapiplay\" \/>\n<meta property=\"og:description\" content=\"Muchos clientes nos preguntan qu\u00e9 hacer con las rese\u00f1as, y la respuesta es muy sencilla. Poner al cliente en el centro de tu negocio\u00a0y ofrecer una experiencia de cliente excelente, antes, durante y despu\u00e9s del proceso de compra. Todo ello, acompa\u00f1ado de un servicio excepcional que supere las expectativas de tus clientes. En ese caso,&hellip; Continueu llegint Algunas (sorprendentes) estad\u00edsticas sobre las rese\u00f1as\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zapiplay.com\/cat\/algunas-sorprendentes-estadisticas-sobre-las-resenas\/\" \/>\n<meta property=\"og:site_name\" content=\"Zapiplay\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-04T12:26:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-08T23:15:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zapiplay.com\/wp-content\/uploads\/2021\/11\/Algunas-sorprendentes-estadisticas-sobre-las-resenas.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"802\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Zapiplay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Zapiplay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/zapiplay.com\/algunas-sorprendentes-estadisticas-sobre-las-resenas\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/zapiplay.com\/algunas-sorprendentes-estadisticas-sobre-las-resenas\/\"},\"author\":{\"name\":\"Zapiplay\",\"@id\":\"https:\/\/zapiplay.com\/#\/schema\/person\/1d35200989d63c883bdf5c589e997ef8\"},\"headline\":\"Algunas (sorprendentes) estad\u00edsticas sobre las rese\u00f1as\",\"datePublished\":\"2021-05-04T12:26:29+00:00\",\"dateModified\":\"2022-03-08T23:15:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/zapiplay.com\/algunas-sorprendentes-estadisticas-sobre-las-resenas\/\"},\"wordCount\":297,\"publisher\":{\"@id\":\"https:\/\/zapiplay.com\/#organization\"},\"keywords\":[\"ABOGADOS\",\"ANAL\u00cdTICA\",\"ANALYTICS\",\"APPS DE MODA\",\"APPS INMOBILIARIAS\",\"AUTOMATIZACI\u00d3N\",\"AUTOMOCI\u00d3N\",\"BIG DATA\",\"BITCOIN\",\"BOUND MARKETING\",\"BRANDING\",\"BUYER PERSONA\",\"CASOS DE \u00c9XITO\",\"CL\u00cdNICAS DENTALES\",\"CONSEJOS Y TRUCOS\",\"CONVERSIONES\",\"COPYWRITING\",\"CROSS SELLING\",\"CUSTOMER JOURNEY\",\"ECOMMERCE\",\"EMAIL MARKETING\",\"ESTRATEGIA\",\"FACEBOOK ADS\",\"FARMACIAS\",\"GOOGLE ADWORDS\",\"GOOGLE ANALYTICS\",\"IDEAS DE CONTENIDO\",\"IDEAS PARA BLOGIN\",\"INSTAGRAM\",\"INTELIGENCIA ARTIFICIAL\",\"KPIS MODA\",\"LEAD NURTURING\",\"MACHINE LEARNING\",\"MARKETING AUTOMATION\",\"MARKETING DE CONTENIDOS\",\"MARKETING DE INMOBILIARIA\",\"MARKETING EDUCATIVO\",\"MARKETING EMOCIONAL\",\"MARKETING GASTRON\u00d3MICO\",\"MARKETING ONLINE JUR\u00cdDICO\",\"MARKETING TUR\u00cdSTICO\",\"MARKETING VERDE\",\"M\u00c9TRICAS DE NEGOCIO\",\"MODA ONLINE\",\"NEGOCIO MODA\",\"PERFORMANCE MARKETING\",\"PLAN DE MARKETING\",\"REALIDAD AUMENTADA\",\"REDES SOCIALES\",\"REMARKETING\",\"SEO\",\"SOCIAL MEDIA\",\"STARTUP\",\"STARTUPS\",\"STORYDOING\",\"STORYTELLING\",\"TRANSFORMACI\u00d3N DIGITAL\",\"TURISMO ONLINE\",\"TURISTA ONLINE\",\"TWITTER\",\"VIDEOMARKETING\",\"WORDPRESS\"],\"articleSection\":[\"Estrategia de marca\",\"Redes sociales\",\"Reputaci\u00f3n online\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zapiplay.com\/algunas-sorprendentes-estadisticas-sobre-las-resenas\/\",\"url\":\"https:\/\/zapiplay.com\/algunas-sorprendentes-estadisticas-sobre-las-resenas\/\",\"name\":\"Algunas (sorprendentes) estad\u00edsticas sobre las rese\u00f1as - 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