{"id":12141,"date":"2022-06-01T17:00:24","date_gmt":"2022-06-01T15:00:24","guid":{"rendered":"https:\/\/zapiplay.com\/?p=12141"},"modified":"2022-04-19T22:37:44","modified_gmt":"2022-04-19T20:37:44","slug":"que-es-el-remarketing","status":"publish","type":"post","link":"https:\/\/zapiplay.com\/cat\/que-es-el-remarketing\/","title":{"rendered":"\u00bfQu\u00e9 es el Remarketing?"},"content":{"rendered":"<p><span style=\"font-weight: 400\">El remarketing es una estrategia de ventas que todo negocio online deber\u00eda tener en cuenta.<\/span><\/p>\n<p><span style=\"font-weight: 400\">De hecho, el 50% de los usuarios en Internet necesitan recibir impactos publicitarios con remarketing para tomar una decisi\u00f3n, ya que visitan una web como m\u00ednimo 2 o 3 veces antes de comprar.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Es un comportamiento muy habitual.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Y el remarketing o retargeting <\/span><b>tiene en cuenta las necesidades e intereses de esos usuarios, <\/b><span style=\"font-weight: 400\">y las convierte en el anuncio detonante.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-weight: 400\">\u00bfQu\u00e9 es el remarketing realmente?\u00a0<\/span><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">El remarketing y retargeting engloba distintas acciones de marketing para impactar con anuncios personalizados a personas que han visitado nuestro sitio web o interactuado con la marca.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Es clave en cualquier estrategia de marketing y funciona a trav\u00e9s de las cookies.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Cuando un usuario navega por nuestra web y acepta la pol\u00edtica de cookies, nos est\u00e1 dando <\/span><b>permisos para recabar datos de su comportamiento<\/b><span style=\"font-weight: 400\"> y personalizar la estrategia que llevaremos a cabo.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Si visita ciertas p\u00e1ginas, a\u00f1ade a la lista de deseos o al carrito un producto pero no realiza ninguna acci\u00f3n como, por ejemplo, comprar\u2026<\/span><\/p>\n<p><span style=\"font-weight: 400\">Podemos impactarle con anuncios para que contin\u00faen por donde lo dejaron.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Por lo tanto, el remarketing te permite <\/span><b>llegar a personas que ya conocen tu marca<\/b><span style=\"font-weight: 400\"> o aquello que vendes.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Son usuarios que han mostrado cierto inter\u00e9s, y por lo tanto, hay m\u00e1s probabilidades de que se conviertan en clientes.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-weight: 400\">Ventajas del Remarketing<\/span><\/h4>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Personalizaci\u00f3n de los anuncios.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Lo primero es que los ads est\u00e1n 100% personalizados, ya que impactas a tus potenciales clientes con los productos o servicios por los que ya ha mostrado inter\u00e9s en alguna ocasi\u00f3n.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Recordatorio de tu marca.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Al tener la posibilidad de impactar desde distintas v\u00edas y formatos (v\u00eddeos, banners, apps m\u00f3viles\u2026) el remarketing te permite recordar constantemente a los usuarios esos productos o servicios por los que mostraron inter\u00e9s pero no llegaron a comprar.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Guiar a los usuarios m\u00e1s abajo en el embudo.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Mantiene el v\u00ednculo entre la marca y el usuario y va gui\u00e1ndolo con anuncios personalizados para agilizar ese proceso y que se decida a comprar m\u00e1s r\u00e1pido.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u00a0Aumentar la relevancia de tus anuncios.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Al ser anuncios basados en el comportamiento de los usuarios con respecto a tu marca, est\u00e1n personalizados y al estar personalizados, resultan m\u00e1s relevantes.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Gracias a esto, los anuncios suelen tener mejor rendimiento que otras campa\u00f1as y, por ello, los costes publicitarios se reducen.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u00a0Incremento de las ventas.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Al final, el remarketing tiene como objetivo reenganchar a cualquier usuario que cumple con el perfil de cliente ideal y tiene m\u00e1s posibilidades de convertir que una persona que no nos conoce de nada.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u00bfTe ha quedado claro qu\u00e9 es el Remarketing y c\u00f3mo funciona? \u00a1Escr\u00edbenos!<\/span><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>El remarketing es una estrategia de ventas que todo negocio online deber\u00eda tener en cuenta. De hecho, el 50% de los usuarios en Internet necesitan recibir impactos publicitarios con remarketing para tomar una decisi\u00f3n, ya que visitan una web como m\u00ednimo 2 o 3 veces antes de comprar. Es un comportamiento muy habitual. Y el&hellip; <a class=\"more-link\" href=\"https:\/\/zapiplay.com\/cat\/que-es-el-remarketing\/\">Continueu llegint <span class=\"screen-reader-text\">\u00bfQu\u00e9 es el Remarketing?<\/span><\/a><\/p>","protected":false},"author":3,"featured_media":12145,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"footnotes":""},"categories":[86,94,96,248,92,102,90],"tags":[210],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 es el Remarketing? - Zapiplay<\/title>\n<meta name=\"description\" content=\"El remarketing es una estrategia de ventas que todo negocio online deber\u00eda tener en cuenta.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zapiplay.com\/cat\/que-es-el-remarketing\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es el Remarketing? 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