{"id":11225,"date":"2022-01-03T09:36:36","date_gmt":"2022-01-03T08:36:36","guid":{"rendered":"https:\/\/zapiplay.com\/?p=11225"},"modified":"2022-03-09T00:38:59","modified_gmt":"2022-03-08T23:38:59","slug":"consejos-seo-para-tu-tienda-online","status":"publish","type":"post","link":"https:\/\/zapiplay.com\/cat\/consejos-seo-para-tu-tienda-online\/","title":{"rendered":"Consejos SEO para tu tienda online"},"content":{"rendered":"<p>Una\u00a0<strong>tienda online<\/strong>\u00a0no solo se basa en un buen dise\u00f1o y un bonito \u2018escaparate\u2019. Lograr que un comercio electr\u00f3nico llegue a tener \u00e9xito requiere tambi\u00e9n que se optimice de cara al<strong>\u00a0posicionamiento en buscadores (SEO)\u00a0<\/strong>porque \u00bfc\u00f3mo vas a tener \u00e9xito si nadie sabe de tu comercio online? A continuaci\u00f3n te damos algunos\u00a0<strong>consejos b\u00e1sicos<\/strong>\u00a0para que comiences a realizar algunas tareas que hasta el momento quiz\u00e1 se te hayan pasado por alto.<\/p>\n<p>.<\/p>\n<p><strong>15 SEO-Consejos<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-11226\" src=\"https:\/\/zapiplay.com\/wp-content\/uploads\/2021\/12\/06.jpg\" alt=\"\" width=\"989\" height=\"989\" srcset=\"https:\/\/zapiplay.com\/wp-content\/uploads\/2021\/12\/06.jpg 1667w, https:\/\/zapiplay.com\/wp-content\/uploads\/2021\/12\/06-300x300.jpg 300w, https:\/\/zapiplay.com\/wp-content\/uploads\/2021\/12\/06-1024x1024.jpg 1024w, https:\/\/zapiplay.com\/wp-content\/uploads\/2021\/12\/06-150x150.jpg 150w, https:\/\/zapiplay.com\/wp-content\/uploads\/2021\/12\/06-768x768.jpg 768w, https:\/\/zapiplay.com\/wp-content\/uploads\/2021\/12\/06-1536x1536.jpg 1536w, https:\/\/zapiplay.com\/wp-content\/uploads\/2021\/12\/06-1568x1568.jpg 1568w\" sizes=\"(max-width: 989px) 100vw, 989px\" \/><\/p>\n<ul>\n<li><strong>URL amigable para los buscadores<\/strong>: para ello inserta el nombre del art\u00edculo en la url.<\/li>\n<\/ul>\n<ul>\n<li>Utiliza \u00fanicamente\u00a0<strong>un t\u00edtulo de p\u00e1gina y una descripci\u00f3n meta para cada p\u00e1gina<\/strong>\u00a0de producto.<\/li>\n<\/ul>\n<ul>\n<li><strong>Enf\u00f3cate en una palabra clave o frase clave por p\u00e1gina<\/strong>\u00a0de contenido y utiliza meta descripciones \u00fanicas para cada una de ellas.<\/li>\n<\/ul>\n<ul>\n<li><strong>Enlace directo desde el index a la p\u00e1gina de nuevos productos<\/strong>\u00a0para lograr una indexaci\u00f3n m\u00e1s r\u00e1pida seg\u00fan vayas actualizando tu Ecommerce.<\/li>\n<\/ul>\n<ul>\n<li>Uno de los factores clave en todo comercio online es el\u00a0<strong>uso de un buscador interno predictivo<\/strong>\u00a0basado en tu cat\u00e1logo de productos.<\/li>\n<\/ul>\n<ul>\n<li>Ten especial\u00a0<strong>cuidado con tener los mismos contenidos bajos varios enlaces<\/strong>. Esto es muy com\u00fan ya que puedes tener productos que se enlacen en varias categor\u00edas.<\/li>\n<\/ul>\n<ul>\n<li><strong>Estructura tu comercio electr\u00f3nico<\/strong>\u00a0de forma que contenga varias landing page para poder optimizar varios grupos de palabras clave.<\/li>\n<\/ul>\n<ul>\n<li><strong>Optimiza las categor\u00edas de tu tienda online<\/strong>\u00a0teniendo en cuenta las posibles b\u00fasquedas de tus clientes prospectos.<\/li>\n<\/ul>\n<ul>\n<li><strong>Optimizaci\u00f3n de\u00a0<\/strong><strong>im\u00e1genes<\/strong>: utiliza el\u00a0<strong>atributo \u00abALT\u00bb<\/strong>\u00a0para incluir un texto descriptivo de la misma.<\/li>\n<\/ul>\n<ul>\n<li><strong>Evita a toda costa el contenido duplicado<\/strong>. Si quieres diferenciarte de tu competencia olv\u00eddate de utilizar la descripci\u00f3n del fabricante para presentar tus productos.<\/li>\n<\/ul>\n<ul>\n<li>Si en tu Ecommerce tambi\u00e9n tienes un\u00a0<strong>blog<\/strong>, aprovecha para\u00a0<strong>crear contenidos originales<\/strong>\u00a0relacionados con el producto o productos en cuesti\u00f3n que te interese sacar a la palestra.<\/li>\n<\/ul>\n<ul>\n<li><strong>Aumenta la densidad de palabras clave<\/strong>\u00a0en el cuerpo del texto razonablemente, pero cuidado: no hay que abusar de ellas, de lo contrario puede que termines encontr\u00e1ndote con un texto farragoso de leer para tus clientes y carente de sentido.<\/li>\n<\/ul>\n<ul>\n<li><strong>Usa palabras relacionadas<\/strong>\u00a0tratando de conseguir el m\u00e1ximo posible. A esto se le conoce como \u201clong tail\u201d.<\/li>\n<\/ul>\n<ul>\n<li><strong>Aseg\u00farate de que todos los enlaces internos son correctos<\/strong>\u00a0y de que no quede ninguno roto.<\/li>\n<\/ul>\n<ul>\n<li><strong>Recurre al uso del meta dato \u201cnoindex\u201d<\/strong>\u00a0para bloquear a los buscadores aquellas p\u00e1ginas que consideremos de poca relevancia o que no tengan especial inter\u00e9s para los usuarios.<\/li>\n<\/ul>\n<p>.<\/p>\n<p>Todo lo citado anteriormente te muestra el camino a seguir para que tu comercio electr\u00f3nico obtenga buenos resultados en el posicionamiento en buscadores como por ejemplo\u00a0<a href=\"https:\/\/support.google.com\/webmasters\/answer\/35291?hl=es\">Google<\/a>. Pero ten presente que debes<strong>\u00a0revisar de forma peri\u00f3dica tu tienda online<\/strong>\u00a0para asegurarte de que todo est\u00e1 como debiera.\u00a0<strong>\u00bfEn qu\u00e9 te fijas t\u00fa cuando realizas el seguimiento SEO de tu\u00a0Ecommerce?<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Una\u00a0tienda online\u00a0no solo se basa en un buen dise\u00f1o y un bonito \u2018escaparate\u2019. Lograr que un comercio electr\u00f3nico llegue a tener \u00e9xito requiere tambi\u00e9n que se optimice de cara al\u00a0posicionamiento en buscadores (SEO)\u00a0porque \u00bfc\u00f3mo vas a tener \u00e9xito si nadie sabe de tu comercio online? A continuaci\u00f3n te damos algunos\u00a0consejos b\u00e1sicos\u00a0para que comiences a realizar&hellip; <a class=\"more-link\" href=\"https:\/\/zapiplay.com\/cat\/consejos-seo-para-tu-tienda-online\/\">Continueu llegint <span class=\"screen-reader-text\">Consejos SEO para tu tienda online<\/span><\/a><\/p>","protected":false},"author":3,"featured_media":11818,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"footnotes":""},"categories":[102],"tags":[309,128,263,473,299,317,265,479,146,321,269,477,426,166,261,279,481,483,471,475,212,289,281,293,275,287,273,313,234],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Consejos SEO para tu tienda online - Zapiplay<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zapiplay.com\/cat\/consejos-seo-para-tu-tienda-online\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consejos SEO para tu tienda online - Zapiplay\" \/>\n<meta property=\"og:description\" content=\"Una\u00a0tienda online\u00a0no solo se basa en un buen dise\u00f1o y un bonito \u2018escaparate\u2019. 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